Bachelor of Commerce (Digital Marketing) - Postsecondary ...

interested in university are less interested in the LKSB degree offering. That being said, there is strong
interest among Accounting Students who are considering college only as an option.
There is a relatively high level of interest in all the specializations proposed by LKSB. Entrepreneurship,
in particular, is a popular theme in Accounting, Enterprise Management and Marketing. A Digital
Marketing specialization in Marketing, an International Accounting specialization, Leadership and
Management in Enterprise Management are also rated high in interest.
Overall, Current Business Students found the features of each proposed program appealing and the
descriptions met the expectations of students in what they were looking for in terms of a degree. In
particular, while accreditation with professional bodies, an applied curriculum, and a paid co‐op
placement were ranked lower than other factors such as educational outcomes, Current Students rated
them higher in terms of appeal, even among those students interested in applying to university only.
Overall Satisfaction with Lawrence Kinlin School of Business
Students are generally satisfied with their quality of learning experience at LKSB (82% “satisfied” overall,
including 27% “very satisfied”), and with the program in which they are enrolled (77% “satisfied” overall,
including 24% “very satisfied”) in that it provides them with knowledge and skills for a future career.
Business Students are less likely to give a higher rating to LKSB compared to students in other programs.
Overall, Level 6 Students appear to be more satisfied with their experience and career preparation.
Faculty and instructors are the key strength of LKSB according to Students. Seventy‐seven percent agree
that LKSB faculty/instructors are supportive and 76% agree that they are knowledgeable in their fields.
Overall, Current Students feel their education has prepared them well for a future career (74% agree,
including 23% strongly agree). Two‐thirds agree that LKSB has an excellent reputation as a business
school. Fewer agree that the School offers excellent student support services (57%). Of those who
report participating in a co‐op program, only 34% agree that it was useful. And only half of HR Students
agree that their mentorship program was useful.
Moderate Interest in Online Delivery Options
Approximately three‐quarters of Current Students have participated in a hybrid delivery course. Of
these, seventy‐percent were satisfied. Over half have participated in a fully on‐line course, but
satisfaction levels are lower for this delivery method (46%).
A large majority (80%) of students are receptive to having an online component to their business
degree, but a nearly equal number (76%) also want at least some courses to be fully in‐class. Two‐thirds
(68%) would like there to be a combination of delivery methods in the program. Eight percent are
interested in a fully online degree offering.
LKSB Degree Program Feasibility Study • 2011
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