Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Chapter 3. Current Business Students Survey
A. Introduction
Objectives
The primary objectives of the survey conducted among Current Business Students enrolled in the
Lawrence Kinlin School of Business at Fanshawe College are to understand the following:
level of interest in a business degree program and the preferred type of institution
appeal of the four degree programs proposed by Lawrence Kinlin School of Business (LKSB) and
the specializations falling under each area
levels of satisfaction with LKSB and the program in which the student is enrolled
strengths and weaknesses of LKSB
levels of satisfaction with online class delivery methods and online tools and preferences for
type of class delivery
Methodology
The study was administered online and via paper in class between April 4 and April 14, 2011 among
students currently enrolled in the level 4 or level 6 of the following programs: Accounting, Marketing,
Business and Human Resources. A total of 672 students were invited to participate in the survey. The
overall response rate was 48%. Table 1 below outlines the number of students who completed by type
and level of program.
The margin of error for the overall sample of n=322 is ±3.8%, 19 times out of 20. The margin of error is
larger for subgroups. An asterisk has been used throughout the report to denote small base sizes;
interpret subgroups with small base sizes with caution.
Chart 1. Percentage of Current Students by Type and Level of Program
Table 1. Number of Current Students Type and Level of Program
LKSB Degree Program Feasibility Study • 2011
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