Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Table 5. First‐Choice Applications and Enrollments of College Business Degree Programs v. Program Areas by Applications and Enrollments by Catchment Area The two specialized degree programs that attract the most students from all over Ontario are Niagara College’s Hospitality Operations Management and Humber College’s Fashion Management programs. Other college degree programs typically draw between 10% and 20% of students from outside catchment areas, with the exception of Humber’s e‐Business program which attracts only 4% from outside the GTA. The programs offered in the GTA that are attract the most students from Southwestern Ontario are Humber’s International Business (7.5%) and Human Resources Management degrees (7.7%), and Sheridan’s Global Business Management (6.3%). Conestoga’s programs are attracting a good proportion of students from the Central Catchment Area ‐ Accounting, Audit and IT (13.6%), and International Business Management (9.7%). Similarly, Niagara LKSB Degree Program Feasibility Study • 2011 96
College is attracting 17% of enrollments from the Central Catchment Area with its International Commerce and Global Development program. See next page for catchment area definitions. ‐‐‐‐‐‐‐‐‐ Note to reader: Colleges that Fall within Each Catchment Area Western refers to area that is west of the GTA. It includes catchment area of Conestoga College, Fanshawe College, Lambton College, Mohawk College, Niagara College, Ridgetown College, and St. Clair College. Centre includes only GTA. Schools included are Centennial College, George Brown College, Georgian College, Humber College, Michener College, Seneca College, and Sheridan College. Eastern includes schools that are northeast to GTA; these schools are Alfred College, Algonquin College, Durham College, Fleming College, Kemptville College, La Cite College, Loyalist College, and St. Lawrence College. Northern covers all areas that are northwest to GTA. Cambrian College, Canadore College, Confederation College, Northern College, and Sault College are within Northern Ontario. LKSB Degree Program Feasibility Study • 2011 97
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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The program was less appealing to P
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However, an analysis of Statistics
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HR Management Specializations with
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Labour Market Needs Provincial and
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International Business Management A
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Page 211 and 212: C. Conclusion and Recommendations T
Page 213 and 214: Emphasizing LKSB’s key strength -
Page 215 and 216: As a core program offered in most u
Page 217 and 218: LKSB is considering a number of spe
Page 219 and 220: B. Detailed Findings Overall Percep
Page 221 and 222: “The bar to get into Ivey is very
Page 223 and 224: optimal if we could provide ongoing
Page 225 and 226: you. A broader look at the world. A
Page 227 and 228: Potential Challenges in Offering th
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Page 231 and 232: pathways within their region. The c
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Page 235 and 236: Chapter 2. Competitive Analysis A.
Page 237 and 238: for career preparation, highlightin
Page 239 and 240: Leadership and Management. Of these
Page 241 and 242: C. Detailed Findings Section 1. Com
Page 243 and 244: Specifics of College Business Degre
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Page 247 and 248: iii. Summary of Diploma and Postg
Page 249 and 250: A greater proportion of women than
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Page 253 and 254: Accounting The application trend fo
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Page 261 and 262: interested in university are less i
Page 263 and 264: Over half of Current Students (57%)
Page 265 and 266: Almost one‐third (29%) of Student
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Page 269 and 270: Factors of Importance in Choosing a
Page 271 and 272: Section 3. Interest in Lawrence Kin
Page 273 and 274: Appeal of Marketing Degree Based on
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Page 277 and 278: Appeal of Enterprise Management Deg
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Page 281 and 282: Importance vs. Appeal of Features o
Page 283 and 284: Overall, over two‐thirds of Curre
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Page 289 and 290: B. Executive Summary Strong Interes
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Page 295 and 296: Section 2. Interest in a Business D
Page 297 and 298: PSE Considerations for a Business D
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Page 301 and 302: Not surprisingly, those currently e
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 4. Interest in Lawrence Kin
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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