Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
ii. Proportions of Applications by Type of Program and Credential The chart below indicates the proportion of business applications to each of the key business area specializations: Accounting, International Business Management, General Business Administration/Management, Financial Services/Planning, Marketing and Human Resources Management; all other programs have been grouped into an “Other” category. Applications to Accounting programs have remained relatively steady at 15% to 16% of all business applications, as have applications to Marketing (10% to 11%), International Business Management (3% to 4%) and Finance/Financial Planning (3%) programs. There has been a significant decline in General Business/Administration/Management program applications (24% to 19%) and an increase to Human Resources Management programs (7% to 9%) and “Other” program areas (38% to 41%). Chart 5. Application Trends by Type of Business Program There has been a small increase in the proportion of those applying to a 1‐year business certificate from 2006 to 2011 (4% to 5%). A more significant upward trend is noted in applications to 2‐year diplomas (48% to 51%), to business degrees (3% to 7%), and to post‐graduate certificates (8% to 11%). A notable decline is seen in applications to 3‐year diploma programs (37% to 28%). The charts on the following pages which highlight application trends by type of program illustrate there has been a decrease over the past five years in applications to 3‐year diplomas specifically in the areas of General Business Administration/Management, Marketing, International Business and Finance/Financial Services and Planning. Applications to 3‐year diplomas in Accounting and HR Management have trended up or remained steady. Applications to degree programs and post‐graduate certificates in all various study areas have either remained steady or have trended up over the last few years. LKSB Degree Program Feasibility Study • 2011 90
Chart 6. Proportion of Business Program Area Applications by Credential Chart 7. Number of Applications to Business Program Area by Credential LKSB Degree Program Feasibility Study • 2011 91
- Page 199 and 200: HR Management Specializations with
- Page 201 and 202: Labour Market Needs Provincial and
- Page 203 and 204: International Business Management A
- Page 205 and 206: Student Interest in LKSB Proposed B
- Page 207 and 208: two‐thirds of employers were fami
- Page 209 and 210: though. I also hope that courses ta
- Page 211 and 212: C. Conclusion and Recommendations T
- Page 213 and 214: Emphasizing LKSB’s key strength -
- Page 215 and 216: As a core program offered in most u
- Page 217 and 218: LKSB is considering a number of spe
- Page 219 and 220: B. Detailed Findings Overall Percep
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- Page 223 and 224: optimal if we could provide ongoing
- Page 225 and 226: you. A broader look at the world. A
- Page 227 and 228: Potential Challenges in Offering th
- Page 229 and 230: their buy in, but it wouldn’t be
- Page 231 and 232: pathways within their region. The c
- Page 233 and 234: yet whether it is practical to deli
- Page 235 and 236: Chapter 2. Competitive Analysis A.
- Page 237 and 238: for career preparation, highlightin
- Page 239 and 240: Leadership and Management. Of these
- Page 241 and 242: C. Detailed Findings Section 1. Com
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- Page 245 and 246: University Business Degree Program
- Page 247 and 248: iii. Summary of Diploma and Postg
- Page 249: A greater proportion of women than
- Page 253 and 254: Accounting The application trend fo
- Page 255 and 256: Finance/Financial Services/Financia
- Page 257 and 258: College is attracting 17% of enroll
- Page 259 and 260: Chapter 3. Current Business Student
- Page 261 and 262: interested in university are less i
- Page 263 and 264: Over half of Current Students (57%)
- Page 265 and 266: Almost one‐third (29%) of Student
- Page 267 and 268: Table 5. Considering a Degree by De
- Page 269 and 270: Factors of Importance in Choosing a
- Page 271 and 272: Section 3. Interest in Lawrence Kin
- Page 273 and 274: Appeal of Marketing Degree Based on
- Page 275 and 276: Appeal of Accounting Degree Based o
- Page 277 and 278: Appeal of Enterprise Management Deg
- Page 279 and 280: Appeal of Human Resources Managemen
- Page 281 and 282: Importance vs. Appeal of Features o
- Page 283 and 284: Overall, over two‐thirds of Curre
- Page 285 and 286: Three‐quarters of Current Student
- Page 287 and 288: Chapter 4. Prospective Students Sur
- Page 289 and 290: B. Executive Summary Strong Interes
- Page 291 and 292: C. Detailed Findings Section 1. Pro
- Page 293 and 294: As expected, each group generally r
- Page 295 and 296: Section 2. Interest in a Business D
- Page 297 and 298: PSE Considerations for a Business D
- Page 299 and 300: Reasons for Interest in a Degree Th
Chart 6. Proportion <strong>of</strong> Business Program Area Applications by Credential<br />
Chart 7. Number <strong>of</strong> Applications to Business Program Area by Credential<br />
LKSB Degree Program Feasibility Study • 2011<br />
91
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