Bachelor of Commerce (Digital Marketing) - Postsecondary ...

ii.
Proportions of Applications by Type of Program and Credential
The chart below indicates the proportion of business applications to each of the key business area
specializations: Accounting, International Business Management, General Business
Administration/Management, Financial Services/Planning, Marketing and Human Resources
Management; all other programs have been grouped into an “Other” category.
Applications to Accounting programs have remained relatively steady at 15% to 16% of all business
applications, as have applications to Marketing (10% to 11%), International Business Management (3%
to 4%) and Finance/Financial Planning (3%) programs. There has been a significant decline in General
Business/Administration/Management program applications (24% to 19%) and an increase to Human
Resources Management programs (7% to 9%) and “Other” program areas (38% to 41%).
Chart 5. Application Trends by Type of Business Program
There has been a small increase in the proportion of those applying to a 1‐year business certificate from
2006 to 2011 (4% to 5%). A more significant upward trend is noted in applications to 2‐year diplomas
(48% to 51%), to business degrees (3% to 7%), and to post‐graduate certificates (8% to 11%). A notable
decline is seen in applications to 3‐year diploma programs (37% to 28%).
The charts on the following pages which highlight application trends by type of program illustrate there
has been a decrease over the past five years in applications to 3‐year diplomas specifically in the areas
of General Business Administration/Management, Marketing, International Business and
Finance/Financial Services and Planning. Applications to 3‐year diplomas in Accounting and HR
Management have trended up or remained steady.
Applications to degree programs and post‐graduate certificates in all various study areas have either
remained steady or have trended up over the last few years.
LKSB Degree Program Feasibility Study • 2011
90