Bachelor of Commerce (Digital Marketing) - Postsecondary ...

2.
Conceptual
& Methodological
Awareness/
Research
and
Scholarship
An understanding
of methods of
enquiry or
creative activity,
or both, in their
primary area of
study that
enables the
student to:
2a. Evaluate the
appropriateness
of different
approaches to
solving problems
using well
established ideas
and techniques;
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
4. Assess the unique business
needs of organizations of various
sizes, public sector, private
sector, and not-for-profit firms.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
11. Analyze domestic and
international business
opportunities within an
international context.
12. Plan, implement, and evaluate
projects and programs, using
project planning principles and
tools.
13. Assess the overall financial
performance of an organization.
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
Bachelor of Commerce (Digital Marketing) 13