Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Table 4. Business Degree Programs at Universities Accounting Marketing Human Resources Economics Business/ General Management Huron University College (BMOS and BEF) √ √ √ √ √ King's University College (BMOS) Wilfrid Laurier University (BBA) Admin. General √ √ √ √ √ Finance √ √ (and administration) √ (and administration) Global studies/ International Business √ √ (Commerce) Information System/ Technology Management Public Admin. e‐Business √ √ √ √ √ √ Brock University (BAcc and BBA) √ √ Ryerson University (BComm) √ √ University of Ontario Institute of Technology (H.BComm) √ √ √ √ √ Algoma University (BBA) √ √ √ √ √ √ Lakehead University (BBA and BComm) √ √ √ √ √ √ √ Laurentian University (HBComm and BBA under √ √ √ √ construction) Nipissing University (BComm, BBA √ √ √ √ √ √ University of Guelph (BComm) √ √ √ √ √ √ University of Waterloo (AFM and CFM) University of Windsor (H.BComm) √ (e‐Commerce) √ √ √ √ √ √ √ √ √ York University (BAS) √ √ √ √ √ √ √ √ York University Schulich Business School (BBA/HBA and International BBA/HBA) √ √ √ √ √ √ √ √ McMaster University (H. BComm, BComm) University of Toronto (H.BComm) √ √ √ √ University of Western Ontario (BMOS and BEc) √ √ √ √ √ University of Western Ontario – Richard Ivey School of Business (HBA) Entrepreneurship √ Other Insurance and Risk Manage. Brand Communication Supply Chain Manage. Hospitality and Tourism Retail Management Tourism Food and Agriculture Public Management Real Estate and Housing Digital Arts Communication Business Admin and Computer Science Business Research IT Organization Studies Strategic Management Entrepreneurial and Family Business Studies Commercial Aviation Consumer Behaviour LKSB Degree Program Feasibility Study • 2011 86
iii. Summary of Diploma and Postgraduate Certificate Offerings Included in Appendices C, D and E are the types of programs offered in 3‐year and 2‐year diplomas, and post‐graduate certificate programs to provide reference and context to the business program landscape in Ontario colleges. College 3‐year Diploma Programs (Appendix D) There is a wide variety of diploma options offered in colleges, ranging from traditional general business programs in Accounting and Human Resources to very specialized programs in Banking and Wealth and Professional Golf Management. Every college in Ontario offers a 3‐year Accounting diploma; the majority of colleges offer also offer diplomas in Human Resources Management, Marketing and General Business Administration. Six colleges offer programs in International Business Management and six colleges offer Finance/Financial Planning. Many, but not all, offer co‐op opportunities. Fanshawe is the only college which appears to offer a mentorship program in Human Resources Management. College 2‐year Diploma Programs (Appendix E) There are an even greater number of diploma offerings at the 2‐year level. Marketing, Accounting and General Business/Business Administration are the most widely offered. Six colleges offer Human Resources Management diplomas (but none in SW ON except Fanshawe College). Seneca College is the only one to offer International Business. Fanshawe College and Mohawk College are the only ones to offer co‐op opportunities in their 2‐year diploma programs. College Post‐grad Certificate Programs (Appendix F) The majority of post‐grad certificate programs offered in college fall into the area of International Business, Human Resources Management, and Finance/Financial Planning. Thirteen colleges offer Human Resources Management specializations, while ten colleges offer International Business and seven colleges offer Finance/ Financial Planning. In addition to these three major specializations, Marketing, General Business and Accounting are also offered by several colleges. Humber College offers an Accounting program with Information Technology specialization. Several other specializations including Event Management and Hospitality are available in Graduate Certificate. LKSB Degree Program Feasibility Study • 2011 87
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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Chart 13. Employer ‐ Importance o
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Accounting Application Trends The f
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Page 207 and 208: two‐thirds of employers were fami
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Page 215 and 216: As a core program offered in most u
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Page 223 and 224: optimal if we could provide ongoing
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Page 227 and 228: Potential Challenges in Offering th
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Page 261 and 262: interested in university are less i
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Page 265 and 266: Almost one‐third (29%) of Student
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Page 269 and 270: Factors of Importance in Choosing a
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Page 273 and 274: Appeal of Marketing Degree Based on
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Page 277 and 278: Appeal of Enterprise Management Deg
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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Section 4. Interest in Lawrence Kin
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 4. Interest in Lawrence Kin
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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