Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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College Business Degree Program Specializations Offered (Table 2) A total of twenty‐two degree programs in business are being offered by the nine colleges. Accounting, International Business, and Hospitality and Tourism degree programs are most widely delivered with four each. There are currently only two degree programs in the area of Human Resources Management (Humber College and Seneca College) and two degree programs in the area of Financial Services/Planning (George Brown College and Seneca College). Humber is the only college that offers an e‐business focused Marketing college degree in Ontario. Other degree program offerings are very specialized including Municipal and Corporate Administration (under General Business Administration/Management), e‐Business Supply Chain Management, Automotive Management, Golf Management, and Fashion Management. St. Lawrence College offers a general business degree. Table 2. College Degree Specializations Currently Offered Conestoga college (BAB) Niagara College (BAB) George Brown College (BAB) Humber College (BAB) Seneca College (B.Comm) Sheridan College (BAB) Georgian College A BBA also offered by Laurentian University through Georgian College Algonquin College Accounting Accounting, Audit, and Information Technology (international focus) Financial Services‐ Accounting major Accounting (NEW) (B.Comm) International Accounting and Finance International Business Management International Business Management International Commerce and Global Development International Business Global Business Management Financial Services/ Financial Planning Financial Services – Personal Financial Planning major Financial Services Management Marketing e‐Business Marketing Human Resources Management Human Resources Management Human Resources Strategy and Technology Hospitality and Tourism Management / Other Programs Hospitality and Food Management (joint with GBC) Hospitality Operations Management (joint with Niagara College) Tourism Management Bachelor of Hospitality and Tourism Management (NEW Fall 2011), General Business Administration/Busi ness Management/ Other Fashion Management Municipal and Corporate Administration Golf Management (BBGM) Automotive Management (BBAM) e‐Business Supply Chain Management (BAB) St Lawrence College (BBA) General Business Degree – no specialization; Offered by Laurentian University LKSB Degree Program Feasibility Study • 2011 82
Specifics of College Business Degree Programs (Appendix B) Appendix A includes a comparison chart of the details of each program (from publicly available information). The number of courses required for completion of the degree programs varies from 39 courses at Sheridan College and 40 courses at Humber College and Niagara College, to 48 courses at Seneca College and 49 courses at George Brown, depending on the program. The number of class hours to graduate ranges from 120 hours at Humber College and Sheridan College to 187 class hours at Conestoga College in the International Business Management program. While online distance education courses are listed for business courses in many colleges, most of the college websites do not clearly indicate whether there is an option for completing a business degree online or part‐time with the exception of Algonquin College (courses are offered with hybrid delivery or entirely online) and St. Lawrence College (part‐time degree option). Most degree programs offered have mandatory co‐op programs (except St Lawrence College, which is optional). Nine out of fifteen programs require only one co‐op term. The maximum number of co‐op terms is three required by Conestoga College in its BAB programs and Algonquin College (e‐Business Supply Chain Management). All program start dates begin in the fall term; George Brown College and Seneca College also offer winter term enrollment. Only two colleges indicate the offering of an articulation with university graduate programs. Niagara College holds agreements with Niagara University, Skyline University (UAE) and Davenport University for articulation into MBA programs with its International Commerce and Global Development degree program. It also holds an articulation agreement with Forum International Trade Training (FITT) (fulfills requirements for all 8 FITT skills courses). Its Hospitality and Food Management program has articulation MBA agreements with Davenport University, Niagara University and the International Hospitality Management program at IMI International Hotel Management Institute in Switzerland. George Brown’s Hospitality Operations Management (joint program with GBC) holds articulation agreements with Niagara University, University of Guelph and IMI Institute. LKSB Degree Program Feasibility Study • 2011 83
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Chart 11. Marketing Application Tre
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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Section 4. Interest in Lawrence Kin
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 4. Interest in Lawrence Kin
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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