Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Humber College offers an International Business specialization that focuses on international trade and finance. It requires 40 courses and 120 class hours. Applications to Humber College range from 133 to 142 in each of the three years since the program’s inception. Class enrollment ranges from 45 to 48 per class. This program attracts 10.2% from western catchment areas, and 6.6% from eastern catchment areas. Sheridan College offers Global Business Management focused on international trade, international marketing, supply chain management, and international finance. The Forum for International Trade Training (FITT) and Supply Chain & Logistics Canada (SCL Canada) both accredit the Global Business Management program. This program has eight study terms and two mandatory co‐op terms, and requires 39 courses to graduate. It also offers the opportunity to study in the Netherlands for one semester. Similar to Humber College, this program attracts a large number of first‐choice applications (128 and 138 in each of the two years since the program’s launch), and enrolled 31 and 32 students in each year. Eight percent of applications are from the western catchment areas. In addition to these colleges, another 9 universities are offering international business management specializations. These universities are King’s University College, Huron University College, Lakehead University, Wilfrid Laurier University, University of Western Ontario, University of Windsor, York University, York Schulich Business School, and the University of Waterloo. The University of Waterloo offers both Global Engagement and International Trade specializations through its 5‐year Arts and Business program. Human Resources Management: Ten universities in Ontario (excluding Eastern Ontario) offer general Human Resources bachelor’s degrees. Universities that offer Human Resources include Algoma University, Huron University College, King’s University College, Lakehead University, University of Ontario Institute of Technology, Wilfrid Laurier University, University of Guelph, University of Waterloo, York University, and University of Western Ontario. None of these universities require co‐op completion. Humber College and Seneca College are currently the only two colleges that offer Human Resources specializations. Seneca College’s HR Strategy and Technology program focuses on using technology and related software to conduct business functions. The program requires 157 hours and one co‐op term. Applications are relatively high for this program ranging from 82 to 119 over the past five years. Enrollments appear to be capped at 20 to 30 students per class. The program draws 6.4% applications from eastern catchment areas and 5.4% from western catchment areas Humber College’s HR Management program was established in 2008. The program requires 120 hours and one co‐op term. The program enrolls approximately 30 to 35 students a year and attracts a greater proportion of western catchment area applications than Seneca College (9.7%); it also draws 7.5% of applications from eastern catchment areas. LKSB Degree Program Feasibility Study • 2011 80
C. Detailed Findings Section 1. Competitive Overview i. Summary of College Degree Programs Offered in Ontario In Ontario, there are a total of twenty‐two colleges that offer business programs; nine of these colleges are currently offering business degree programs (four are offered in the GTA , two in each of Southwestern and Eastern Ontario, and one in Barrie). There are currently no colleges offering degree programs in the northern region of Ontario (north of Barrie). The following table indicates the areas in Ontario in which all colleges offering business programs are located. Table 1. Colleges in Ontario with Business Programs Southwestern Ontario Greater Toronto Area (GTA) and Surrounding Region Northern Ontario Eastern Ontario Colleges Currently Offering Business Diploma and Degree Programs • Conestoga College, School of Business and Hospitality • Niagara College, School of Business and Management Studies • George Brown College, School of Business • Humber College, The Business School • Seneca College, School of Business Management • Sheridan College, Faculty of Business • Georgian College, School of Business (Barrie) • St. Lawrence College, School of Business • Algonquin College, School of Business Colleges Currently Offering Diploma Business Programs Only (no degree programs) • Lambton College • Mohawk College • St. Clair College • Fanshawe College, Lawrence Kinlin School of Business • Centennial College • Durham College • Cambrian College • Canadore College • Confederation College • Northern College • Sault College • Fleming College • Loyalist College LKSB Degree Program Feasibility Study • 2011 81
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
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Student Interest in LKSB Proposed B
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Chart 10. Alumni ‐ Interest in De
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Page 265 and 266: Almost one‐third (29%) of Student
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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Section 4. Interest in Lawrence Kin
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 4. Interest in Lawrence Kin
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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