Bachelor of Commerce (Digital Marketing) - Postsecondary ...

1. Depth and
Breadth of
Knowledge
(cont’d)
1f. The ability to
apply learning
from one or more
areas outside the
discipline.
3. Enhance business opportunities
by incorporating external
variables into various business
decision models.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
9. Design personal learning plans
and integrate learning strategies
into current and future
development goals.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
Math. for Decision Making
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Co-op Preparation (non-credit)
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
12 Bachelor of Commerce (Digital Marketing)