Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Leadership and Management. Of these, Leadership and Management is the one program that appears
to be the most unique offering.
There are few universities that offer a specialization focusing on entrepreneurship.
The University of Waterloo promotes a culture of innovation and entrepreneurship. Specifically,
business entrepreneurship is supported through the Conrad Business, Entrepreneurship and
Technology (a part of the Faculty of Engineering at Waterloo).
Wilfrid Laurier University offers a concentration on entrepreneurship. The Communitech Hub in
Kitchener, supported by the Schlegel Centre for Entrepreneurship, provides the opportunity for
Laurier students to work with entrepreneurs in the digital media industry.
York University offers a specialization in Entrepreneurial and Family Business Studies.
The University of Ontario Institute of Technology offers a specialization in Game Development &
Entrepreneurship.
The only degree program currently offered that focuses on sustainable business in Ontario is the
Environment and Business program at the University of Waterloo, which requires five mandatory co‐op
terms to graduate. It focuses on sustainability under three theme areas: Environmental Auditing and
Reporting, Green Entrepreneurship, and Corporate Responsibility.
Global/International Management Business Studies is a much more widely offered discipline. There are
nine universities and five colleges offering this specialization area.
Conestoga College offers the International Business Management Degree program that focuses
on daily worldwide trade. Completion requires 45 courses (total 187 class hours) and three
mandatory co‐op terms. First choice applications to the program remained relatively steady
over the past five years ranging from 62 to 118 a year. Class sizes were relatively small ranging
from 24 to 40 in each of the years. This program attracts students from all over Ontario:
including 75.7% from western catchment areas, 17.7% from central areas/GTA and 5.0% from
eastern catchment areas.
Niagara College offers an International Commerce and Global Development program that is
focused on international trade, international marketing, as well as international accounting. It
requires 49 courses and one co‐op term to graduate. Niagara College is the only college to state
that it holds MBA articulation agreements with Niagara University, Skyline University (UAE) and
Davenport University (International Commerce and Global Development degree program). It
also holds an articulation agreement with Forum International Trade Training (FITT) (fulfills
requirements for all 8 FITT skills courses). This program also attracts a large percentage of
applications from all around Ontario: central/GTA catchment areas (24.1%), eastern (11.6%),
northern (1.4%), and outside of Ontario (2.6%). First‐choice applications are much lower than
other business college programs, ranging from 22 to 59, with enrollments ranging from 21 to 32,
suggesting a lower demand for this program.
LKSB Degree Program Feasibility Study • 2011
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