Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Niagara College also has a focus on accounting. Accounting and Enterprise Management and Accounting
and Entrepreneurship are relatively unique offerings.
Applications and enrollment numbers in all three existing accounting degree programs at Conestoga,
George Brown and Seneca are among the highest of all college business degree programs. The offering
at Conestoga is relatively new (2010) with 90 first choice applicants and 44 enrolled in the first year.
First choice applicants to the two GTA programs range from 150 to over 230 in each of the past five
years, with enrollments ranging from 67 to 117. Enrollment generally ranges from 30% to 45% of first
choice applicants. Note that these percentages are not absolute conversion rates since we are unable to
determine how many students met qualifications, how many enrollments were first choice, second choice
applicants etc., and/or if classes were capped at quotas. Nevertheless, these percentages do suggest that
there is a steady demand for these college programs.
Each of the accounting programs attracts approximately 15% to 20% of students (applications averaged)
from outside the colleges’ catchment areas:
Conestoga’s Accounting, Auditing and Information Technology program attracts 15.4% from the
central/GTA catchment areas, 3.6% from eastern areas and 2.4% from outside of Ontario.
Seneca’s program attracts 4.4% of applications from the western catchment areas, 6.2% from
Eastern areas, and 2.3% from outside of Ontario.
The Financial Services program (including an Accounting major) at GBC attracts 6.2% of students
from the western areas, 5.7% from the eastern areas, 2.4% from the north, and 1.8% from
outside of Ontario.
Accounting programs from George Brown College, Humber College, and Seneca College require one coop
term, while Conestoga College requires three co‐op terms and 173 hours to graduate. The University
of Waterloo requires four co‐op work terms. Co‐op opportunities are offered as optional at a number of
other universities.
Marketing: Over eight universities in Ontario offer general business degrees with a concentration on
marketing. Laurentian University offers an e‐Business Science degree (HBcomm) that blends commerce
and computer science. Three universities offer web‐based marketing courses: Wilfrid Laurier offers a
course in e‐Business; Algoma University offers a course in Marketing on the Internet; and, Lakehead
University offers a course in Social Marketing.
Humber is currently the only college that offers a marketing degree program and the only college with a
specialization in e‐Business. It is also the only marketing degree program that requires mandatory co‐op
completion. Applications to and enrollments numbers in the program have fluctuated over the past five
years indicating moderate success. First choice applications ranged from 53 to 86 and enrollments
ranged from 8 to 29 enrollments in each of the five years. The program draws 9.7% of applications from
western catchment areas and 6.9% from eastern areas.
Business Enterprise Management/International Business/Entrepreneurship: LKSB is considering a
number of specializations under this degree program, including Business Entrepreneurship, Sustainable
Business, Business Enterprise Management and Accounting, Global Business Management, and
LKSB Degree Program Feasibility Study • 2011
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