Bachelor of Commerce (Digital Marketing) - Postsecondary ...

for career preparation, highlighting both theory and practical training. Specifically, some universities are
placing greater emphasis on this pedagogical approach by offering optional co‐op programs (mandatory
in the case of the University of Waterloo).
York University and Ryerson University are the only two institutions currently offering part‐time
enrollment.
Overall Trends in Business Studies at the College Level
Applications to business programs at the college level have maintained a steady upward trend over the
past five years, albeit levelling off in 2010. Overall, it is keeping relative pace with the upward trend of
college applications to all programs over the past five years.
However, the overall demand for different business program specializations has been shifting over time.
Overall interest in the area of General Business Administration/Management has declined over the past
five years while applications to other programs, including HR Management and “Other specialization”
areas, have shown a significant increase. Marketing, International Business Management, Accounting,
and Finance/Financial Planning have remained relatively steady or have shown slight increases.
In reviewing the number of applications to business programs at all levels of completion, the OCAS data
analysis indicates that interest levels in 3‐year diplomas is trending downwards as the offerings of
degree and post‐graduate certificate programs are on the rise. This may be due in part to an increase in
the proportion of mature students going to college (Non‐direct Entry Students) versus Direct Entry
Students in more recent years.
Specifically, while there has been a decline over the past five years in levels of interest in 3‐year
diplomas in the areas of General Business Administration/Management, International Business,
Finances/Financial Planning/Services, and Marketing, there been a corresponding increase in both
degree and post‐grad certificate programs in these same areas.
Applications to 3‐year diplomas in Accounting have remained relatively steady while applications to HR
Management programs have increased slightly. Both of these program areas have not seen any declines
in the number of applications.
Overview of Business Program Areas
Accounting: There are currently over nineteen accounting degree programs in existence in Ontario
(excluding Eastern Ontario), four of which are offered by colleges:
Conestoga College – Accounting, Auditing and Information Technology
George Brown College – Financial Services, Accounting major
Seneca College – International Accounting and Finance
Humber College – Accounting (New 2011)
Of the degree program specializations which LKSB are considering, International Accounting, and
Accounting and Information Technology appear to be similar to Seneca’s and Conestoga’s accounting
programs, respectively. The International Commerce and Global Development program offered by
LKSB Degree Program Feasibility Study • 2011
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