Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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B. Executive Summary Business Degree Options in Ontario PSEs The business school landscape is replete with choice offerings in Ontario. This does not preclude, however, that new program offerings would necessarily be saturating the market. While a large number of business degrees are being offered by universities, the relative success (success is determined by the number of applications relative to enrollments to programs)of new college business degree offerings suggests there is a changing demand in the marketplace for different pathway options to achieving a business or business‐related degree. There are currently nine colleges offering 21 business degree programs (See Tables 1 and 2 in this chapter for details): Conestoga College and Niagara College(Southwestern Ontario) George Brown College, Humber College, Seneca College, Sheridan College and Georgian College (GTA and surrounding region) St. Lawrence College and Algonquin College (Eastern Ontario) College degree programs offered include: four Accounting programs, four International Business programs, two in Financial Services/Planning, one in e‐Business Marketing, and two in HR Management. Other degree program offerings include Hospitality and Tourism Management, Fashion Management Golf Management, e‐Business Supply Chain Management and Municipal and Corporate Administration. St. Lawrence College is the only college that offers a general business degree. While online distance education options are listed for business courses in many colleges, most of the college websites do not clearly indicate whether there is an option for completing a business degree online or part‐time. The exceptions are Algonquin College, which offers courses with hybrid delivery or entirely online and St. Lawrence College which offers a part‐time degree option. Seventeen universities in Ontario (excluding Eastern Ontario) offer over 30 business degree programs (See Table 4 in this chapter for details): Nine universities are located in Southwestern Ontario: four are primarily undergraduate universities, three are comprehensive universities, and three are medical doctoral universities Five universities are located in the GTA or surrounding area: three are primarily undergraduate universities, one is a comprehensive university and one is a medical doctoral university Three primarily undergraduate universities in Northern Ontario offering business degrees Universities offer the traditional degree programs in the areas of Accounting, Marketing, Human Resources, Economics, Business/General Management, Finance etc., but a few are also offering specializations which may have typically fallen into the college domain, such as Real Estate and Housing (University of Guelph), Supply Chain Management (Wilfrid Laurier University), Commercial Aviation and Consumer Behaviour (University of Western Ontario), Game Development and Entrepreneurship (University of Ontario Institute of Technology), and Entrepreneurial and Family Business Studies (York University). A number of universities are now marketing their business programs as practical platforms LKSB Degree Program Feasibility Study • 2011 76
for career preparation, highlighting both theory and practical training. Specifically, some universities are placing greater emphasis on this pedagogical approach by offering optional co‐op programs (mandatory in the case of the University of Waterloo). York University and Ryerson University are the only two institutions currently offering part‐time enrollment. Overall Trends in Business Studies at the College Level Applications to business programs at the college level have maintained a steady upward trend over the past five years, albeit levelling off in 2010. Overall, it is keeping relative pace with the upward trend of college applications to all programs over the past five years. However, the overall demand for different business program specializations has been shifting over time. Overall interest in the area of General Business Administration/Management has declined over the past five years while applications to other programs, including HR Management and “Other specialization” areas, have shown a significant increase. Marketing, International Business Management, Accounting, and Finance/Financial Planning have remained relatively steady or have shown slight increases. In reviewing the number of applications to business programs at all levels of completion, the OCAS data analysis indicates that interest levels in 3‐year diplomas is trending downwards as the offerings of degree and post‐graduate certificate programs are on the rise. This may be due in part to an increase in the proportion of mature students going to college (Non‐direct Entry Students) versus Direct Entry Students in more recent years. Specifically, while there has been a decline over the past five years in levels of interest in 3‐year diplomas in the areas of General Business Administration/Management, International Business, Finances/Financial Planning/Services, and Marketing, there been a corresponding increase in both degree and post‐grad certificate programs in these same areas. Applications to 3‐year diplomas in Accounting have remained relatively steady while applications to HR Management programs have increased slightly. Both of these program areas have not seen any declines in the number of applications. Overview of Business Program Areas Accounting: There are currently over nineteen accounting degree programs in existence in Ontario (excluding Eastern Ontario), four of which are offered by colleges: Conestoga College – Accounting, Auditing and Information Technology George Brown College – Financial Services, Accounting major Seneca College – International Accounting and Finance Humber College – Accounting (New 2011) Of the degree program specializations which LKSB are considering, International Accounting, and Accounting and Information Technology appear to be similar to Seneca’s and Conestoga’s accounting programs, respectively. The International Commerce and Global Development program offered by LKSB Degree Program Feasibility Study • 2011 77
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
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Executive Summary Report A. Backgro
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Today, London is a site of choice f
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B. Overall Summary of Research Find
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When Prospective Students were aske
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program (15.4%) and International B
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Chart 2. Attitudes about a College
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One concern that several employers
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College Applications Trends by Busi
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“Regionally, we are the largest c
Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
Page 189 and 190: Chart 11. Marketing Application Tre
Page 191 and 192: Chart 13. Employer ‐ Importance o
Page 193 and 194: Accounting Application Trends The f
Page 195 and 196: The program was less appealing to P
Page 197 and 198: However, an analysis of Statistics
Page 199 and 200: HR Management Specializations with
Page 201 and 202: Labour Market Needs Provincial and
Page 203 and 204: International Business Management A
Page 205 and 206: Student Interest in LKSB Proposed B
Page 207 and 208: two‐thirds of employers were fami
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Page 211 and 212: C. Conclusion and Recommendations T
Page 213 and 214: Emphasizing LKSB’s key strength -
Page 215 and 216: As a core program offered in most u
Page 217 and 218: LKSB is considering a number of spe
Page 219 and 220: B. Detailed Findings Overall Percep
Page 221 and 222: “The bar to get into Ivey is very
Page 223 and 224: optimal if we could provide ongoing
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Page 227 and 228: Potential Challenges in Offering th
Page 229 and 230: their buy in, but it wouldn’t be
Page 231 and 232: pathways within their region. The c
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Page 239 and 240: Leadership and Management. Of these
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Page 245 and 246: University Business Degree Program
Page 247 and 248: iii. Summary of Diploma and Postg
Page 249 and 250: A greater proportion of women than
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Page 253 and 254: Accounting The application trend fo
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Page 259 and 260: Chapter 3. Current Business Student
Page 261 and 262: interested in university are less i
Page 263 and 264: Over half of Current Students (57%)
Page 265 and 266: Almost one‐third (29%) of Student
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Page 269 and 270: Factors of Importance in Choosing a
Page 271 and 272: Section 3. Interest in Lawrence Kin
Page 273 and 274: Appeal of Marketing Degree Based on
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Page 277 and 278: Appeal of Enterprise Management Deg
Page 279 and 280: Appeal of Human Resources Managemen
Page 281 and 282: Importance vs. Appeal of Features o
Page 283 and 284: Overall, over two‐thirds of Curre
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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Section 4. Interest in Lawrence Kin
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 4. Interest in Lawrence Kin
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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