Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
D. C. List of Stakeholders Interviewed In alphabetical order: 1. David Belford, Dean 2. Denise Blay, Coordinator ‐ General Education and English (Business & Health) 3. Perry Broome, Marketing Professor 4. Sue Deakin, Coordinator, Business Administration ‐ Accounting Program 5. Catherine Finlayson, Executive Director Fanshawe College Foundation 6. Cliona Geraghty , Coordinator, Human Resources Programs 7. Ross Gowan, Coordinator, Business Foundations (Project facilitator) 8. Whitney Hoth, Chair of Language & Liberal Studies 9. Sherry McEvoy, Coordinator, Business Administration ‐ Marketing Program 10. Marg Medeiros, Business Co‐Op Consultant 11. Dee Morrissey, Program Manager 12. Mary Pierce, Chair 13. Otte Rosenkrantz, Curriculum Consultant 14. Howard Rundle, Fanshawe President 15. Lane Trotter, Vice President Academic 16. Chris Wang, Professor – Business Foundations 17. Deb Wilkin, Manager, Centre for Academic Excellence 18. Alison Wiseman, Coordinator, Business and Business Administration Leadership & Management Programs LKSB Degree Program Feasibility Study • 2011 74
Chapter 2. Competitive Analysis A. Introduction Objectives The purpose of this phase of the research study was to gather information on post‐secondary business program options in Ontario to help the Lawrence Kinlin School of Business better understand the broader competitive landscape in which it is considering the development of its new business degree programs. Specifically, the analysis identifies all colleges and universities offering business degree programs in Ontario (with the exception of universities in Eastern Ontario), and the types of programs and specializations offered. This phase of the research also examines overall trends of applications to all business programs over the past five years as well as enrollment numbers to specific college business degree programs through an analysis of data mined from the Ontario College Applications Services (OCAS) data warehouse. Methodology This competitive analysis gathers information on business programs at all completion levels from publicly available information, i.e., college and university websites. This report also includes an analysis of data mined from the Ontario College Applications Services (OCAS) data warehouse (English‐speaking schools only). Note to reader: Reference to “Applications” in the OCAS data analysis is made to application volume and not to individual applicants. LKSB Degree Program Feasibility Study • 2011 75
- Page 183 and 184: “Regionally, we are the largest c
- Page 185 and 186: Student Interest in LKSB Proposed B
- Page 187 and 188: Chart 10. Alumni ‐ Interest in De
- Page 189 and 190: Chart 11. Marketing Application Tre
- Page 191 and 192: Chart 13. Employer ‐ Importance o
- Page 193 and 194: Accounting Application Trends The f
- Page 195 and 196: The program was less appealing to P
- Page 197 and 198: However, an analysis of Statistics
- Page 199 and 200: HR Management Specializations with
- Page 201 and 202: Labour Market Needs Provincial and
- Page 203 and 204: International Business Management A
- Page 205 and 206: Student Interest in LKSB Proposed B
- Page 207 and 208: two‐thirds of employers were fami
- Page 209 and 210: though. I also hope that courses ta
- Page 211 and 212: C. Conclusion and Recommendations T
- Page 213 and 214: Emphasizing LKSB’s key strength -
- Page 215 and 216: As a core program offered in most u
- Page 217 and 218: LKSB is considering a number of spe
- Page 219 and 220: B. Detailed Findings Overall Percep
- Page 221 and 222: “The bar to get into Ivey is very
- Page 223 and 224: optimal if we could provide ongoing
- Page 225 and 226: you. A broader look at the world. A
- Page 227 and 228: Potential Challenges in Offering th
- Page 229 and 230: their buy in, but it wouldn’t be
- Page 231 and 232: pathways within their region. The c
- Page 233: yet whether it is practical to deli
- Page 237 and 238: for career preparation, highlightin
- Page 239 and 240: Leadership and Management. Of these
- Page 241 and 242: C. Detailed Findings Section 1. Com
- Page 243 and 244: Specifics of College Business Degre
- Page 245 and 246: University Business Degree Program
- Page 247 and 248: iii. Summary of Diploma and Postg
- Page 249 and 250: A greater proportion of women than
- Page 251 and 252: Chart 6. Proportion of Business Pro
- Page 253 and 254: Accounting The application trend fo
- Page 255 and 256: Finance/Financial Services/Financia
- Page 257 and 258: College is attracting 17% of enroll
- Page 259 and 260: Chapter 3. Current Business Student
- Page 261 and 262: interested in university are less i
- Page 263 and 264: Over half of Current Students (57%)
- Page 265 and 266: Almost one‐third (29%) of Student
- Page 267 and 268: Table 5. Considering a Degree by De
- Page 269 and 270: Factors of Importance in Choosing a
- Page 271 and 272: Section 3. Interest in Lawrence Kin
- Page 273 and 274: Appeal of Marketing Degree Based on
- Page 275 and 276: Appeal of Accounting Degree Based o
- Page 277 and 278: Appeal of Enterprise Management Deg
- Page 279 and 280: Appeal of Human Resources Managemen
- Page 281 and 282: Importance vs. Appeal of Features o
- Page 283 and 284: Overall, over two‐thirds of Curre
D. C. List <strong>of</strong> Stakeholders Interviewed<br />
In alphabetical order:<br />
1. David Belford, Dean<br />
2. Denise Blay, Coordinator ‐ General Education and English (Business & Health)<br />
3. Perry Broome, <strong>Marketing</strong> Pr<strong>of</strong>essor<br />
4. Sue Deakin, Coordinator, Business Administration ‐ Accounting Program<br />
5. Catherine Finlayson, Executive Director Fanshawe College Foundation<br />
6. Cliona Geraghty , Coordinator, Human Resources Programs<br />
7. Ross Gowan, Coordinator, Business Foundations (Project facilitator)<br />
8. Whitney Hoth, Chair <strong>of</strong> Language & Liberal Studies<br />
9. Sherry McEvoy, Coordinator, Business Administration ‐ <strong>Marketing</strong> Program<br />
10. Marg Medeiros, Business Co‐Op Consultant<br />
11. Dee Morrissey, Program Manager<br />
12. Mary Pierce, Chair<br />
13. Otte Rosenkrantz, Curriculum Consultant<br />
14. Howard Rundle, Fanshawe President<br />
15. Lane Trotter, Vice President Academic<br />
16. Chris Wang, Pr<strong>of</strong>essor – Business Foundations<br />
17. Deb Wilkin, Manager, Centre for Academic Excellence<br />
18. Alison Wiseman, Coordinator, Business and Business Administration Leadership & Management<br />
Programs<br />
LKSB Degree Program Feasibility Study • 2011<br />
74
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