Bachelor of Commerce (Digital Marketing) - Postsecondary ...

yet whether it is practical to deliver, whether we can control the quality, whether students even
are interested in online or whether it is a totally different demographic. “
“If this is delivered online then we could compete in a way that others aren’t. This school is
developing a growing understanding of how to deliver courses and programs online. If this
business degree was delivered totally online or at least one or two sections, then that would be a
differentiator.”
Having looked at the research, it is quite clear that creating curriculum for online learning is
quite different for creating curriculum for classroom learning or hybrid learning. The temptation
to take existing content and putting it online as‐is does not lead to successful students. If you are
just sitting at home looking at a power point presentation, that is not nearly as engaging as
sitting in a classroom with your friends looking at the same thing. Content has to be created in
such a way that is truly engaging ... The business school here is fond of something called
Elluminate, which is a lecture capture software which is quite good at capturing a lecture, but a
lecture that is captured is no more interesting than a lecture that is given in the classroom. We
need to know what students and faculty know about technology. We need to know how to get
faculty to create online curriculum that will be engaging. Quite a bit of training would be
required. Don’t jump in without thinking about how it is going to work best.”
While most shareholders were confident in the infrastructure of the school being able to support these
programs, one Stakeholder expressed some concern about lack of daytime space. Night classes and
online delivery were suggested as options.
“I think the college has some obstacles even without offering degree programs, related to
capacity. We are at our limit in the daytime programs for classrooms. And so we’ll have to
creatively or physically create more classroom space. Right now we are thinking about how to
move the courses out of the classroom, considering online hours. We are talking about going into
the night or weekends, and I don’t think that will hurt. In the past we have set students up with
this expectation that you have classes between 9 and 4. That has to stop. I think night time
attendance will improve; students will be more inclined to attend night classes than morning
classes.”
LKSB Degree Program Feasibility Study • 2011
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