Bachelor of Commerce (Digital Marketing) - Postsecondary ...

“They do resist Gen Ed because they see it as something that’s not necessary. Employers want
students to have a broader perspective of the world around them. Better citizens. Most students
have gotten over this resistance. The government mandates it, so they have to do it. There is a
broad spectrum of choices, history, geography, science, sociology, psychology etc. I think a lot of
it comes down to the teacher. Pitch it so they come on side.”
A few Stakeholders stated that articulation agreements with institutions such as Nipissing would likely
fall to the wayside if students were given the option to complete a degree in business at Fanshawe
College.
Fanshawe business students have reported that being able to complete their degree locally and
affordably is a high priority to them.
“For our internal students the opportunity for them to stay at the college and get a degree is
good. We know that many students are thinking that way. We have developed a program at
Nipissing and looked at other articulation agreements with other universities. It makes sense for
us to offer something internal for students to progress through a degree without leaving the
college after two or three yrs.”
“It could cannibalize other 2+2 programs that exist at the college. That will be another challenge.
The universities that we have relationships with like expanding relationships with Kings and
BMOS. I don’t know what we’d do about that. I don’t know if Nipissing would want to bother
with us anymore because obviously we’d be promoting our own degree pathway.”
Comments on Online Delivery Methods
Most respondents were confident about the new business programs’ ability to deliver online content.
Online delivery will be of interest to many mature working students who are looking for more flexibility.
Online curriculum will also help alleviate the necessity to use space on the college campus. A hybrid
model of online delivery and classroom teaching is being considered. However a few voices pointed out
that there would be a need for proper training before delivering online curriculum and that substantial
resources should be devoted to this task.
“The model that I am thinking of for the degree is already set up in a hybrid model where it is
two in one. There is going to be a demand for certain courses to be online and then we will give
it. I believe that we have everything here that we need to be able to do that, but we need to have
a market. We need to get the word out for people to know that online options exist.”
“We need to know how to get faculty to create online curriculum that will be engaging. Quite a
bit of training would be required”.
“The faculty are less interested in online learning than administration is. Admin sees the dollar
opportunity, but those of us delivering the courses want to walk before we run. We aren’t sure
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