Bachelor of Commerce (Digital Marketing) - Postsecondary ...

their buy in, but it wouldn’t be without some work. That comes down to history…when you’re the
new kid on the block you have a lot of work to do.”
“I would doubt that parents of London high school students (and guidance counsellors) that they
would say that of course Fanshawe is just as good as UWO. A lot of parents need the time for the
Fanshawe degree reputation to grow. […]Have to do outreach with schools and guidance
counsellors, who are not going to direct students to college for a degree first. It will be a public
relations campaign that we can embark on.”
“The barrier will be some of the employers will look at the resume and think the student made a
typo. ‘You mean you got a diploma’ They’ll think the student is misrepresenting themselves.”
A few Stakeholders expressed caution about launching the degrees without first proving there is a
demand in the industry.
Concern was expressed that if employers are not prepared to accept college degrees as being on par
with university degrees, then students with college degrees will be at a disadvantage.
In a similar vein, most Stakeholders raised concerns with whether college degrees would be accepted by
university Master’s programs. It was important to a few Stakeholders to confirm that students would be
receiving a degree that is respected in the job marketplace and in graduate schools, as they would not
want to make false promises.
“If there is a demand by industry for students who have degrees in these areas then that makes
sense. If it’s a case of the college wanting to offer up degrees because there is a cache that goes
with that, I’m not sure that is doing the students a favour. There has to be a pull from industry. If
students are interested in pursuing post‐grad work that would make sense too. The concern that
some people have is that other universities may not be accepting these bachelors for graduate
work. If students are thinking they will be able to move on and do graduate work that has to be
clearly spelled out for them. Is industry requiring their candidates to be obtaining these degrees
If you create the degree, will there eventually be an industry demand for it That’s possible. But
we have to be cautious about promising students something that is not delivered.”
LKSB Degree Program Feasibility Study • 2011
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