Bachelor of Commerce (Digital Marketing) - Postsecondary ...

“The other thing is that some colleges are affiliated with a university so they can use faculty with
university partner Guelph and Humber have an advantage. They are able to have Ph.D.s.”
The greatest challenge in offering degree programs is in dispelling the perception of the collegegranted
degree as being marginal to a university‐granted degree.
One of the greatest challenges faced in offering degree programs, many Stakeholders highlighted, is the
need to overcome perceptions of a college‐granted bachelor’s degree. While some argued that societal
perceptions have shifted over the last decade in terms of the value of a college education, there may
still be some way to go in changing perceptions of a college‐granted bachelor’s degree. There was the
general sense that this relatively recent movement toward the college baccalaureate reflects the need
for change in the current structure of our college versus university postsecondary education system,
since it is no longer necessarily meeting the needs of today’s multi‐faceted students.
Many agree that a significant marketing effort from the College will be needed to communicate the
value of a college degree and to help shift public opinion among the various stakeholder groups
including prospective students, parents, teachers, guidance counsellors, employers and university
graduate schools.
“That will depend very much on the employer. There will be a traditional group of employers who
will feel that a university education is more rigorous or prestigious than a college education.
However there may be some employers who may have quite the opposite interpretation where
they would think university preparation is theoretical and general and all well and good but this
is the real world and they may feel, quite rightly, that college better prepares the students for
the work in a more practical immediate way that actually pays more attention to the emergent
needs and situations of industry and business.”
In London, I think there’ll be both. There will be a strong commitment for some to the traditional
dominance of UWO in the region, but there will be others who know of the reputation of the
college and who will see college degree offerings as having street cred.”
“The concern that some people have is that other universities may not be accepting these
bachelors for graduate work. If students are thinking they will be able to move on and do
graduate work that has to be clearly spelled out for them.”
“We’re new in degrees, so amongst the colleges Fanshawe has a strong reputation in business,
but there’s a bunch of people out there including guidance counsellors who don’t think that the
colleges are a reasonable alternative to university. Even though the college is going to be
delivering degrees, it is going to take time, probably an entire generation to change that. It is
going to take success stories and time. I think it has to work in the long run. I know that the
college is delivering quality programs.”
“I think we would definitely have to put a big push on marketing the bachelor degree
program…we would have to put a fair bit into marketing the new program, new curriculum, and
how the courses are delivered. There would be big marketing, no question. I think we could get
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