Bachelor of Commerce (Digital Marketing) - Postsecondary ...

adwords exam, and get search engine marketing certification,. Much more applied. We have the
opportunity to marry an applied skill set with a bachelor’s designation so that it’s a win‐win.
A Brief Look at Competitors
Any Ontario colleges offering degrees are technically in competition with Fanshawe College. Conestoga
was mentioned by several Stakeholders because of its proximity. Greater Toronto Area colleges offering
degrees such as Humber and Seneca were also mentioned as strong competitors. However, many of the
Stakeholders felt that Fanshawe’s geography and size would eliminate much concern regarding direct
competition overall, as there is a large enough population in the local region to potentially sustain the
program.
Stakeholders were divided in seeing the University of Western Ontario as a competitor to Fanshawe.
Some see the university as existing in a different league and therefore not being a direct source of
competition. Many argued that a relationship between UWO and Fanshawe College would be a great
benefit but that this was likely not on the horizon. However, as some noted, students are likely to
appreciate competitive advantages that Fanshawe business degrees can offer, such as an applied
learning pedagogy, instructors with industry experience, and preparation for professional accreditations
that Western does not currently offer.
“I don’t see UWO as competition. It would depend on who’s coming to the program from the
beginning or at the end. Some students start at UWO and come here, some start here and go
there. We deliver a different product than they do. More synergy than competition.”
“Probably the….the fact that Western has been offering degrees for many years and we are the
new kid on the block. that is our disadvantage”
“They see themselves as a tier one university. They don’t feel the need to build relationships with
colleges.”
“Fanshawe students are capable of everything from strategy to application. Ivey can only do
strategy. Many clients have said this is competitive advantage.”
“Conestoga, maybe. They have excellent programs, but they are a smaller school. They can’t
offer our flexibility.”
“Our location is fabulous right in the middle of SW Ontario. We run all the time, students can
pick up a course in the next semester if they miss it.”
“BMOS program ‐ I think we have a better program. We have more connections with the
business community, coop placements, business consultants. Our students don’t get into Ivey... I
also think we get entry‐level positions, they are positive about students from diploma programs.
They say when they’re hiring, salary wishes are realistic, very amenable to work. Our students
are in a better position for promotions.”
“Only one college in London. We have no competitors geographically. In Toronto we would have
more. But here some kids don’t want to go to other regions. They are not big competitors.
Geographically we can exist independently.”
LKSB Degree Program Feasibility Study • 2011
66