Bachelor of Commerce (Digital Marketing) - Postsecondary ...

you. A broader look at the world. As a college we have a growing amount of resources. Smaller
classes. Faculty with industry experience, applied learning.”
Many argued that the instructors are a key element to the program’s success. Co‐op programs could
also be a potential sell to students.
The applied course structure and instructors who have industry experience would ensure that training is
relevant to the workplace, an important aspect of a college education.
“Our programs are designed to getting a designation of that field. That is our top strength.”
Almost everyone has experience in the industry. Professors in universities don’t. Here they have
experience and are members of designation organizations. They teach what is important to
kids.”
“For some it might be co‐op, for some it might be the certifications. It may be that the programs
can take people further. I think the quality of the faculty with their industry experience is always
something we can talk about and our strategy to continually update programs and to bring in
things like search engine marketing and that kind of thing. This school has lots of great ways for
students to interact with employers outside of their studies. It’s that whole student experience
between clubs, networking nights, guest speakers. That would also appeal to the target market
of this.”
Of the four programs, internal Stakeholders felt the most confident about the success of the
Accounting and Human Resources program since both are in relatively high demand.
Stakeholders also described the marketing degree as having a unique competitive advantage with a
specialization in the areas of eMarketing and search engine marketing, including a partnership with
Google.
“From the accounting perspective. We would have it set up; you would have all the credits for
CGA – advanced and CMA – entrance exam point. UWO does not have this.”
“Accounting program…we are the only school in this market that is offering international
designation.”
“In marketing we do have a niche…eMarketing, digital marketing, we have clearly carved out a
niche in that area more so than any other college that I am aware of. That clearly is an area
where we have a distinct advantage, I think.”
“We are trying to build a reputation in search engine marketing and Google analytics. That is
one of competitive advantages. We thought it would be an opportunity to provide a niche
program. The market is in need of more tacticians in that area. No one else is graduating
students who are able to functional in those areas. I thought it was a great opportunity. No other
colleges or universities in that area. Anyone offering marketing needs to touch upon digital
marketing but everyone is teaching it at a theoretical level, hands on to help write Google
LKSB Degree Program Feasibility Study • 2011
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