Bachelor of Commerce (Digital Marketing) - Postsecondary ...

community. There’s a real push by senior management to get some degree programs that will
pay their way because the ones we have now have not.”
“If you look at anywhere else in the college, ILP, Bio‐technology, we have lost millions. We have
relied on direct entry, huge professor costs, basically there is no laddering.”
“Many of our students wish to get a university degree. Some of them choose to come to
[Fanshawe] straight out of high school for a variety of reasons. Some have applied to university
and did not get in. Some choose to do a college diploma first and while they are doing that they
realize that they would like to go on and do a university degree..”
“For students, the ability to start in a diploma program and then choose whether to exit after
two years, three years or four years. They don’t have to fail out; they can exit with a two‐year
diploma, three‐year diploma or four‐year degree. I think that can be a strong marketing feature
for us that universities can’t offer.”
“Mature students who never finished and it’s easier to have one institution to finish a degree.
Those in transition – second career. They need to increase education and training to transition to
another job.”
“We have a lot of mature students in the system who would ladder to the degree as well.”
A business degree offering would help increase international student enrollment.
In part due to the changing demographic profile of the region (decreasing population of high school
students), the College is seeking to increase enrollment targets particularly among international
students as a part of its strategy. A number of Stakeholders noted that there is a significant opportunity
for growth here. Business degree programs, in particular, would be attractive to this student market, as
degrees are the credential many students, predominantly from China and India, seek while studying in
Canada.
“No one just wants to get a diploma. They have the hope that maybe they can get a degree. It’s
a degree fixation ... If we have degree in place, it’s a big attraction. UWO requires higher marks.
They might say, if we cannot get into UWO we can get into Fanshawe.”
“Fanshawe has a very aggressive mandate for attracting international enrollment, looking to
almost double it next year, the business school is where 90% of that…. Most of our international
partners are saying loud and clear to us, we could do more with you if you had a degree
offering.”
“If you go oversees and say diploma and degree, they will recognize degree and they won’t
recognize what a diploma is. If you’re a parent and you can send your child to a school that can
offer a more affordable place for an accredited degree.”
“A lot of international students that come here now want to have a degree, so this is an
affordable pathway for that.”
“International students don’t generally recognize a diploma as a significant credential.”
“International students… many of them indicate a wish to proceed to business or accounting. It
would be hard for me to believe that an accounting degree would not have plenty of interest.
These proposed business programs could increase enrollment in ESL. I believe it would also be
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