Bachelor of Commerce (Digital Marketing) - Postsecondary ...

“The bar to get into Ivey is very high and so that means there’s a lot of people who would like to
that can’t. And we will definitely be cheaper than they will too. Between those two factors
combined, I think there is a very strong cohort of students out there that want a business degree
that would consider Fanshawe if we market ourselves well.”
“Colleges are able to educate and give skills unique from university in an affordable way. Nice
package.”
“UWO has high admission standards. Grads from Thames Valley District School Board with 81%
[average] will not get into Western. It is important for them to have alternatives.”
“It should save the province money…but the parents in small town Ontario look for value for
money. They have plotted out the costs of college versus university and they are ahead of the
game in college.”
Many also see the business degree programs as beneficial to the community as a whole, in light of the
transformation and rebuilding of the economy from its traditional manufacturing and agricultural base
in Southwestern Ontario.
“...if students want to pursue business in London and don’t get it here. Because if they go
elsewhere with co‐op they will do not come back. Facing labour shortage in future locally.
Compared to 20 years ago. It’s an advantage for students locally, great opportunity to support
our brand and give a degree. It’s attractive for economic development.”
“Because of our challenges regionally, high unemployment, changing nature of the economic
unemployment sector will be one of the chief engines for attempting to recast the employment
base of this region. SW Ontario is not going to renew the auto industry. The area needs to
transform itself. It needs to wean itself from easy reliable manufacturing. We need to be offering
more pathways to higher education to our region right away. The traditional university model
will not necessarily meet all the needs that are going to emerge out there in this new economy.”
“Regionally, we are the largest college in the region and there is an ongoing interest in business
in the region. […]The economic foundation of the SW Ontario region is necessarily changing from
heavy reliance on primary manufacturing to increased secondary service sector. There will
inevitably be a redirection of emphasis in our region and we will be able to help support and
meet that through these degrees.”
Bachelor’s degrees offered in business would have a good chance for success because of the ability to
ladder current and returning business diploma graduates.
Many argue that the business degrees would have a good chance for success since the already existing
diploma programs would allow for laddering into the degree programs. They also stated that the area of
business itself has proven to be successful in the implementation of degrees at other colleges in Ontario.
“We know that across the province the most successful degree programs at colleges have been
business.... The School of Business is very profitable; we have a strong reputation in the
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