Bachelor of Commerce (Digital Marketing) - Postsecondary ...

1. Depth and
Breadth of
Knowledge
(cont’d)
decisions through effective
problem solving, critical thinking,
logic and reasoning.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
11. Analyze domestic and
international business
opportunities within an
international context.
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
19. Assess the impact of online
marketing tactics using web
analytics.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
1. Depth and
Breadth of
Knowledge
(cont’d)
1e. Developed
critical thinking
and analytical
skills inside and
outside the
discipline;
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
10 Bachelor of Commerce (Digital Marketing)