Bachelor of Commerce (Digital Marketing) - Postsecondary ...

B. Detailed Findings
Overall Perceptions of the Proposed Business Programs
The majority of Stakeholders noted that the Lawrence Kinlin School of Business (LKSB) is very well
positioned to provide a degree offering. As LKSB has an established record with its diploma offerings,
the proposed business degrees seem to be a logical extension, offering an alternate educational
pathway to students.
“LKSB has been extraordinarily successful in its initiatives. As a platform for offering the degrees
it has shown itself to be an extraordinarily firm foundation. Well resourced, well managed. I
believe that applied degrees in this area will have the kind of staffing and management that will
ensure its success.”
“Why business degrees…well, the business school at Fanshawe is the largest school, has the
greatest breadth and depth of enrollment and has the largest demand for articulation in its
students. We have the most students who actually see college as a pathway to a degree or a
university program.”
Internal Stakeholders were very optimistic about the development of the proposed business
programs. Many cited that strong leadership, as well as available funding and resources would help
ensure the success of this initiative.
The majority of key Stakeholders stated that the proposed business degree programs have the full
support of the College and the Lawrence Kinlin School of Business in terms of funding and resources.
Stakeholders expressed confidence in the strong and supportive staff and their will to see these
programs succeed.
“I see the leadership. I see the will in some faculty to make this happen.”
“Good leadership. The will to do it. There’s enough faculty on board. I think we have expertise in
some of the areas. Leadership is so important at the coordinator level. They are do‐ers. They are
good motivators”.
“This school is well placed in that we have gathered the team, the resources, we’ve gotten
approval for a number of other faculty and administrative resources to dedicate to this project, a
full time project manager, approval to cover costs of development, approval to do the off‐load of
the subject matter, experts for the development of the curriculum. The college has never been
better placed to make this happen. We have the will. We have the team.”
“We are as equipped as any other college in Ontario to bring these programs on board. I think
we are a top‐five college. We have population, geography, knowledge.”
Benefits of the Proposed Business Programs
Offering business degrees would allow the Lawrence Kinlin School of Business to remain relevant in
the market place, as increasingly professional bodies are implementing degree requirements for
LKSB Degree Program Feasibility Study • 2011
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