Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Chapter 1. Internal Key Informant Interviews A. Introduction Objectives The objectives of the Key Informant Interviews were to gather information and insight as well as any questions and/or concerns about the proposed programs among internal faculty and staff at Fanshawe College. Broadly, these key interviews also helped to inform the development of subsequent stages of the research program. Methodology A total of 18 interviews were conducted. The list of interviewees is provided at the end of Chapter 1. The majority of the interviews were conducted between March 15 th and March 28 th , with the exception of one interview conducted on April 26 th , 2011. Interviews were approximately 30 to 50 minutes in length. Note to Reader: Chapter Structure: This chapter is divided by themes that came out during the interviews. Within each theme, are the recurring opinions that were expressed along with representative quotes. LKSB Degree Program Feasibility Study • 2011 58
B. Detailed Findings Overall Perceptions of the Proposed Business Programs The majority of Stakeholders noted that the Lawrence Kinlin School of Business (LKSB) is very well positioned to provide a degree offering. As LKSB has an established record with its diploma offerings, the proposed business degrees seem to be a logical extension, offering an alternate educational pathway to students. “LKSB has been extraordinarily successful in its initiatives. As a platform for offering the degrees it has shown itself to be an extraordinarily firm foundation. Well resourced, well managed. I believe that applied degrees in this area will have the kind of staffing and management that will ensure its success.” “Why business degrees…well, the business school at Fanshawe is the largest school, has the greatest breadth and depth of enrollment and has the largest demand for articulation in its students. We have the most students who actually see college as a pathway to a degree or a university program.” Internal Stakeholders were very optimistic about the development of the proposed business programs. Many cited that strong leadership, as well as available funding and resources would help ensure the success of this initiative. The majority of key Stakeholders stated that the proposed business degree programs have the full support of the College and the Lawrence Kinlin School of Business in terms of funding and resources. Stakeholders expressed confidence in the strong and supportive staff and their will to see these programs succeed. “I see the leadership. I see the will in some faculty to make this happen.” “Good leadership. The will to do it. There’s enough faculty on board. I think we have expertise in some of the areas. Leadership is so important at the coordinator level. They are do‐ers. They are good motivators”. “This school is well placed in that we have gathered the team, the resources, we’ve gotten approval for a number of other faculty and administrative resources to dedicate to this project, a full time project manager, approval to cover costs of development, approval to do the off‐load of the subject matter, experts for the development of the curriculum. The college has never been better placed to make this happen. We have the will. We have the team.” “We are as equipped as any other college in Ontario to bring these programs on board. I think we are a top‐five college. We have population, geography, knowledge.” Benefits of the Proposed Business Programs Offering business degrees would allow the Lawrence Kinlin School of Business to remain relevant in the market place, as increasingly professional bodies are implementing degree requirements for LKSB Degree Program Feasibility Study • 2011 59
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
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Introduction This study was conduct
Page 167 and 168: Executive Summary Report A. Backgro
Page 169 and 170: Today, London is a site of choice f
Page 171 and 172: B. Overall Summary of Research Find
Page 173 and 174: When Prospective Students were aske
Page 175 and 176: program (15.4%) and International B
Page 177 and 178: Chart 2. Attitudes about a College
Page 179 and 180: One concern that several employers
Page 181 and 182: College Applications Trends by Busi
Page 183 and 184: “Regionally, we are the largest c
Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
Page 189 and 190: Chart 11. Marketing Application Tre
Page 191 and 192: Chart 13. Employer ‐ Importance o
Page 193 and 194: Accounting Application Trends The f
Page 195 and 196: The program was less appealing to P
Page 197 and 198: However, an analysis of Statistics
Page 199 and 200: HR Management Specializations with
Page 201 and 202: Labour Market Needs Provincial and
Page 203 and 204: International Business Management A
Page 205 and 206: Student Interest in LKSB Proposed B
Page 207 and 208: two‐thirds of employers were fami
Page 209 and 210: though. I also hope that courses ta
Page 211 and 212: C. Conclusion and Recommendations T
Page 213 and 214: Emphasizing LKSB’s key strength -
Page 215 and 216: As a core program offered in most u
Page 217: LKSB is considering a number of spe
Page 221 and 222: “The bar to get into Ivey is very
Page 223 and 224: optimal if we could provide ongoing
Page 225 and 226: you. A broader look at the world. A
Page 227 and 228: Potential Challenges in Offering th
Page 229 and 230: their buy in, but it wouldn’t be
Page 231 and 232: pathways within their region. The c
Page 233 and 234: yet whether it is practical to deli
Page 235 and 236: Chapter 2. Competitive Analysis A.
Page 237 and 238: for career preparation, highlightin
Page 239 and 240: Leadership and Management. Of these
Page 241 and 242: C. Detailed Findings Section 1. Com
Page 243 and 244: Specifics of College Business Degre
Page 245 and 246: University Business Degree Program
Page 247 and 248: iii. Summary of Diploma and Postg
Page 249 and 250: A greater proportion of women than
Page 251 and 252: Chart 6. Proportion of Business Pro
Page 253 and 254: Accounting The application trend fo
Page 255 and 256: Finance/Financial Services/Financia
Page 257 and 258: College is attracting 17% of enroll
Page 259 and 260: Chapter 3. Current Business Student
Page 261 and 262: interested in university are less i
Page 263 and 264: Over half of Current Students (57%)
Page 265 and 266: Almost one‐third (29%) of Student
Page 267 and 268: Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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