Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Over ten universities in Ontario currently offer Human Resources bachelor’s degrees, but only two colleges offer specialized HR Management programs – Humber College’s, HR Strategy and Technology and Seneca College’s HE Management Program. Both colleges are the only postsecondary institutions to offer co‐op placements. Both programs show relatively high number of firstchoice applicants relative to enrollments, indicating substantial interest. First‐choice applications to Humber’s program ranged from 82 to 119 over the past five years, with enrollments capped at 20 to 30 students per class. This program attracts approximately 10% of applications from the Western catchment areas, while Seneca’s program attracts approximately 5% of applications from this same region. Similar to Current Students in Accounting, Current Students enrolled in Human Resources were more likely to consider university only as an option for pursuing a degree program than those who are enrolled in Marketing or Business. This may be explained by the importance they place on professional accreditation. Nevertheless, over half of Current HR students said they are interested in applying to this program. The HR specialization with the most appeal among Students and Employers is Human Resources – Recruitment and Selection, Training and Development, and Occupational Health and Safety. Other specializations valued by Employers were HR and Organizational Behaviour/Psychology, Compensation and Benefits, and labour Relations. Overall, half of Employers believed that the supply of qualified HR candidates will be sufficient to fill expected job openings over the next five to 10 years, but one‐tenth believed that supply would not be able to keep up with demand. The majority of those predicting future shortages believed that needs would be greatest for Labour Relations Representatives, Health & Safety Specialists, and HR Generalists. Occupational projections for two areas of Western Ontario (London‐Woodstock and Kitchener‐ Waterloo‐Barrie) offer good employment prospects for Specialists in Human Resources over the next few years. Business Management There are literally dozens of colleges and universities offering programs in general management and while the overall research suggests that a new general Business Management degree offering may be the least differentiating program, the generalist nature of the degree itself may be its strength. Importantly, as a foundation of business skills can be applied to any organization and given the estimated rate of retirements in London and surrounding region over the next ten years, a business management program appears to be viable as it will help sustain labour supply in the local area. The greatest benefit is for the student who enters the college without having decided upon a specialization. This provides them the opportunity to explore options and the ability to continue in a general program or to switch into a more specialized program. Caution should be noted, however, that applications to the program area of General Business Administration and Management are decreasing at the college level relative to other business programs. Applications to International Business Management, however remains relatively steady, with significant numbers applying to degree programs. LKSB Degree Program Feasibility Study • 2011 56
LKSB is considering a number of specializations under this Business Management degree program, including Business Entrepreneurship, Sustainable Business, Business Enterprise Management and Accounting, Global Business Management, and Leadership and Management. Of these, Leadership and Management and Business and Entrepreneurship are the two programs that appear to have the greatest levels of interest among Students. Employers have also expressed that a background in entrepreneurship are valued in their employees in today’s businesses. LKSB should also keep in mind the competitive environment in which a Business Management degree will be launched. Entrepreneurship is a well‐established program offering in universities with very strong reputations and centres for entrepreneurship. If Fanshawe College were to offer this as a focus in a degree program, they would be competing against strong players including the University of Waterloo, Wilfrid Laurier University, York University and the University Of Ontario Institute Of Technology. The same could be argued for Global Business Management. Currently four other colleges are offering this specialization including two in the region – Conestoga College and Niagara College, and two in the GTA – Humber College and Sheridan College. In addition, nine other universities offer degrees focusing on international business management specializations. Employers also note that there is less of a market for graduates with this specialization in London since the city is comprised primarily of small and medium sized businesses. Online Delivery of Degrees Those wanting a classroom‐only delivery of their business degree are in a minority. Most students and employers of student prospects are looking for the flexibility afforded by at least blended delivery of courses along with some being fully‐online. Sufficient resources must however be dedicated to creating an infrastructure to develop online programs; it’s not enough to simply provide lecture notes and videos on the web. The online delivery cannot undermine the advantages students and employers expect to have from a college degree, e.g. hands‐on training and faculty‐student interactions. It’s therefore imperative to maximize the benefits of online delivery, while not diluting the (real or perceived) quality of the education. LKSB Degree Program Feasibility Study • 2011 57
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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14. Duplication Humber is currently
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Section 15. Optional Materials The
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Figure 15.1 Year 2 LEVEL THREE LEVE
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Figure 15.1 Year 4 LEVEL SEVEN LEVE
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Section 16. Policies Fanshawe Colle
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Fanshawe College Lawrence Kinlin Sc
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Chapter 4. Prospective Students Sur
Page 165 and 166: Introduction This study was conduct
Page 167 and 168: Executive Summary Report A. Backgro
Page 169 and 170: Today, London is a site of choice f
Page 171 and 172: B. Overall Summary of Research Find
Page 173 and 174: When Prospective Students were aske
Page 175 and 176: program (15.4%) and International B
Page 177 and 178: Chart 2. Attitudes about a College
Page 179 and 180: One concern that several employers
Page 181 and 182: College Applications Trends by Busi
Page 183 and 184: “Regionally, we are the largest c
Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
Page 189 and 190: Chart 11. Marketing Application Tre
Page 191 and 192: Chart 13. Employer ‐ Importance o
Page 193 and 194: Accounting Application Trends The f
Page 195 and 196: The program was less appealing to P
Page 197 and 198: However, an analysis of Statistics
Page 199 and 200: HR Management Specializations with
Page 201 and 202: Labour Market Needs Provincial and
Page 203 and 204: International Business Management A
Page 205 and 206: Student Interest in LKSB Proposed B
Page 207 and 208: two‐thirds of employers were fami
Page 209 and 210: though. I also hope that courses ta
Page 211 and 212: C. Conclusion and Recommendations T
Page 213 and 214: Emphasizing LKSB’s key strength -
Page 215: As a core program offered in most u
Page 219 and 220: B. Detailed Findings Overall Percep
Page 221 and 222: “The bar to get into Ivey is very
Page 223 and 224: optimal if we could provide ongoing
Page 225 and 226: you. A broader look at the world. A
Page 227 and 228: Potential Challenges in Offering th
Page 229 and 230: their buy in, but it wouldn’t be
Page 231 and 232: pathways within their region. The c
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Page 235 and 236: Chapter 2. Competitive Analysis A.
Page 237 and 238: for career preparation, highlightin
Page 239 and 240: Leadership and Management. Of these
Page 241 and 242: C. Detailed Findings Section 1. Com
Page 243 and 244: Specifics of College Business Degre
Page 245 and 246: University Business Degree Program
Page 247 and 248: iii. Summary of Diploma and Postg
Page 249 and 250: A greater proportion of women than
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Page 253 and 254: Accounting The application trend fo
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Page 259 and 260: Chapter 3. Current Business Student
Page 261 and 262: interested in university are less i
Page 263 and 264: Over half of Current Students (57%)
Page 265 and 266: Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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