Bachelor of Commerce (Digital Marketing) - Postsecondary ...

As a core program offered in most universities, there is ample choice (over 15 degrees offered) if one
were to pursue a degree in Accounting. And, currently there are four colleges offering Accounting
degrees. Of the degree program specializations which LKSB are considering, International Accounting,
and Accounting and Information Technology appear to be similar to Seneca’s International
Accounting and Finance and Conestoga’s Accounting, Auditing and Information Technology
programs, respectively. The International Commerce and Global Development program offered by
Niagara College also has a focus on accounting. Accounting and Enterprise Management and
Accounting and Entrepreneurship appear to be relatively unique offerings.
Applications and enrollment numbers in all three existing accounting degree programs at Conestoga,
George Brown and Seneca Colleges are among the highest of all college business degree programs.
The offering at Conestoga College is relatively new (2010) with 90 first‐choice applicants and 44
enrolled in the first year. First choice applicants to the two GTA programs range from 150 to over 230
in each of the past five years, with enrollments ranging from 67 to 117. Enrollment generally ranges
from 30% to 45% of first choice applicants.21
Specializations of high interest among Current Accounting students are Accounting and
Entrepreneurship and International Accounting, although other specializations in accounting and
Enterprise Management, Accounting and International Business also garner interest. Among
Employers, Accounting and IT, followed by Accounting and Entrepreneurship. The Employers we
spoke to did not indicate the need for international accounting specialists since the majority of
companies in London are small to mid‐sized and do not conduct business abroad.
Human Resources Management
Human Resources Management is another core program area in business school and projections
indicate that there are good employment prospects for Specialists in Human Resources over the next
few years and that there is high interest among employers in almost all the HR specializations being
considered by Fanshawe College, although many did not themselves project any shortages or a need in
London because the city is characterized primarily by small and mid‐sized businesses. Given the new
requirements for a credential in the HR profession, there will likely be interest among students in a
college degree option.
A trend analysis indicates an increase in the number of college applications to the program area of
Human Resources Management over the past five years, in all credentials but specifically in degrees.
21 Note that these percentages are not absolute conversion rates since we are unable to determine how many
students met qualifications, how many enrollments were first choice, second choice applicants etc., and/or if
classes were capped at quotas. Nevertheless, these percentages do suggest that there is a steady demand for
these college programs.
LKSB Degree Program Feasibility Study • 2011
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