Bachelor of Commerce (Digital Marketing) - Postsecondary ...

though. I also hope that courses taken 4‐7 years ago would count as much as courses taken in
the past 3 years.” (Alumnus)
In addition, the majority of Employers who were interested in making their employees aware of the
opportunities to earn a Fanshawe business degree preferred a hybrid delivery, valuing a combination of
in‐class evenings and online courses.
“Offering both on‐line lessons as well as those in the classroom would maximize the flexibility to
other possible part‐time students who are in a similar situation to myself. Currently I'm working
full time and taking part‐time courses looking to complete a degree program.” (Employer)
“Online learning must be a major component of this program. The traditional "college
experience" model of students physically moving away from home and attending class all day
and working (or partying) all night is rapidly becoming obsolete as a result of the expenses
involved. If I were a new student I would gladly pay a premium price for this course if it meant I
would avoid the expenses of paying rent, dining out, automotive expenses and et cetera.”
(Employer)
Ensuring Adequate Training for Online Delivery
While a hybrid model of online delivery or fully online delivery may be options Fanshawe College
considers, a few Internal Stakeholders cautioned that there would be a need for proper training before
delivering online curriculum and that substantial resources should be devoted to this task. While there is
higher level of satisfaction for hybrid courses (75%), satisfaction levels among Current Students with
fully online delivered courses (46% satisfied) suggest there is room for improvement.
“The model that I am thinking of for the degree is already set up in a hybrid model where it is
two in one. There is going to be a demand for certain courses to be online and then we will give
it. I believe that we have everything here that we need to be able to do that, but we need to have
a market. We need to get the word out for people to know that online options exist.” (Fanshawe
Internal Stakeholder)
“We need to know how to get faculty to create online curriculum that will be engaging. Quite a
bit of training would be required”. (Fanshawe Internal Stakeholder)
“The faculty are less interested in online learning than administration is. Admin sees the dollar
opportunity, but those of us delivering the courses want to walk before we run. We aren’t sure
yet whether it is practical to deliver, whether we can control the quality, whether students even
are interested in online or whether it is a totally different demographic.” (Fanshawe Internal
Stakeholder)
Having looked at the research, it is quite clear that creating curriculum for online learning is
quite different for creating curriculum for classroom learning or hybrid learning. The temptation
to take existing content and putting it online as‐is does not lead to successful students... Content
has to be created in such a way that is truly engaging ... The business school here is fond of
something called Elluminate, which is a lecture capture software which is quite good at
capturing a lecture, but a lecture that is captured is no more interesting than a lecture that is
given in the classroom. We need to know what students and faculty know about technology. We
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LKSB Degree Program Feasibility Study • 2011