Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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including almost half who viewed it as highly important. Employers were also likely to say that Entrepreneurship, and Sustainable Business were very important. Global Management and Small Business Management were considered the least important of all the specializations. Table 13. Employers – Importance in Business Management Specializations n Mean Importance Don't know Leadership & Management 50 4.0 9.1% Sustainable Business 50 3.2 9.1% Entrepreneurship 51 3.0 7.3% Global Business Management 50 2.7 9.1% Small Business Management 50 2.7 9.1% Chart 25. Employers – Importance in Business Management Specializations Leadership and Management Sustainable Business Entrepreneurship Global Business Management Small Business Management Not at all important 2 Somewhat important 4 Very important 0 20 40 60 80 100 Labour Market Needs Provincial and Regional Occupational Projections Across Canada, management skills were among the seven most frequent skills shortages reported by Canadian businesses based on 2007 surveys of managers of local and provincial/territorial Chambers of Commerce and business members of the Canadian Chamber of Commerce, 18 primarily because of much higher than average replacement demand. The average age of workers in these occupations is higher than the all‐occupation average. 19 When Employers were presented with the nine specific business management occupations and asked to indicate whether shortages currently existed and the size of that shortage, between half to almost 18 The Canadian Chamber of Commerce. (2008, November). Building a Twenty‐First Century Workforce: A Business Strategy to Overcome Canada’s Skills Crisis. Ottawa: Author. 19 HRSDC, Policy Research Directorate, Strategic Policy and Research Branch (2008, November). Looking‐Ahead: A 10‐Year Outlook for the Canadian Labour Market (2008–2017). Gatineau: Author. LKSB Degree Program Feasibility Study • 2011 46

two‐thirds of employers were familiar enough with the labour market to rate shortages in business management occupations. Operations Manager and Entrepreneur were the two occupations considered to have the greatest undersupply; however, the shortage was in the small to moderate range. 20 The majority of Employers indicated shortages for the positions of Operations Manager, with almost one‐quarter rating the shortages as significant. While similar proportions of employers indicated shortages for Entrepreneur, Project Manager, Small Business Manager and Program Manager (about three‐quarters), the Entrepreneur shortages were much more likely to be considered significant. Table 14. Employers – Shortage in Business Management Specializations n Mean Shortage Don't know Operations Manager 35 2.5 36.4% Entrepreneur 31 2.5 43.6% Project Manager 40 2.2 27.3% Small Business Manager 27 2.0 50.9% Program Manager 27 1.7 50.9% Executive Assistant 38 1.7 30.9% Retail Manager 25 1.4 54.5% Management Trainee 32 1.2 41.8% Management Consultant 33 1.2 40.0% Chart 26. Employers – Shortage in Business Management Specializations Operations Manager Entrepreneur Project Manager Small Business Manager Program Manager Executive Assistant Retail Manager Management Trainee Management Consultant No Shortage Small Shortage 2 Moderate Shortage 4 Extreme Shortage 0 20 40 60 80 100 In terms of potential future shortages for business management employees, only one‐quarter of Employers did not feel they could offer an opinion and more than half felt that supply would meet demand over the next five to 10 years. One‐fifth of employers did not believe that there would a sufficient supply of employees with business management skills, and a small number of Employers 20 Mean scores were calculated on the basis of all respondent rankings (from 0 to 5), excluding “Don’t know”. LKSB Degree Program Feasibility Study • 2011 47

two‐thirds <strong>of</strong> employers were familiar enough with the labour market to rate shortages in business<br />

management occupations. Operations Manager and Entrepreneur were the two occupations considered<br />

to have the greatest undersupply; however, the shortage was in the small to moderate range. 20<br />

The majority <strong>of</strong> Employers indicated shortages for the positions <strong>of</strong> Operations Manager, with almost<br />

one‐quarter rating the shortages as significant. While similar proportions <strong>of</strong> employers indicated<br />

shortages for Entrepreneur, Project Manager, Small Business Manager and Program Manager (about<br />

three‐quarters), the Entrepreneur shortages were much more likely to be considered significant.<br />

Table 14. Employers – Shortage in Business Management Specializations<br />

n<br />

Mean<br />

Shortage<br />

Don't<br />

know<br />

Operations Manager 35 2.5 36.4%<br />

Entrepreneur 31 2.5 43.6%<br />

Project Manager 40 2.2 27.3%<br />

Small Business Manager 27 2.0 50.9%<br />

Program Manager 27 1.7 50.9%<br />

Executive Assistant 38 1.7 30.9%<br />

Retail Manager 25 1.4 54.5%<br />

Management Trainee 32 1.2 41.8%<br />

Management Consultant 33 1.2 40.0%<br />

Chart 26. Employers – Shortage in Business Management Specializations<br />

Operations Manager<br />

Entrepreneur<br />

Project Manager<br />

Small Business Manager<br />

Program Manager<br />

Executive Assistant<br />

Retail Manager<br />

Management Trainee<br />

Management Consultant<br />

No Shortage<br />

Small Shortage<br />

2<br />

Moderate Shortage<br />

4<br />

Extreme Shortage<br />

0 20 40 60 80 100<br />

In terms <strong>of</strong> potential future shortages for business management employees, only one‐quarter <strong>of</strong><br />

Employers did not feel they could <strong>of</strong>fer an opinion and more than half felt that supply would meet<br />

demand over the next five to 10 years. One‐fifth <strong>of</strong> employers did not believe that there would a<br />

sufficient supply <strong>of</strong> employees with business management skills, and a small number <strong>of</strong> Employers<br />

20 Mean scores were calculated on the basis <strong>of</strong> all respondent rankings (from 0 to 5), excluding “Don’t know”.<br />

LKSB Degree Program Feasibility Study • 2011<br />

47

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