Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Student Interest in LKSB Proposed Business Management Degree
Of all Current Student Groups, those enrolled in Business (Level 4 only) were the least likely to be
interested in applying for a degree, and the least likely to want to apply to a university (likely due to the
fact that they are enrolled in a 2‐year diploma and therefore potentially less interested than those who
would be enrolled in a 3‐year diploma). Two‐thirds of Business Students (including 28% very interested)
were interested in applying to the Business Management degree (referred to as Enterprise Management
in the survey). Among Prospective Students who were interested in learning more about the proposed
degree (n=25*), 35% said they were “interested” in applying in the next three years.
The most appealing features to both these groups combined (Current Students and Prospective
Students) were the ability to apply with advanced standing, to ladder into a higher credential, ability to
work in a variety of jobs, and the co‐op placement.
Business Management Specializations with the Most Appeal
LKSB Proposed Specializations are:
Business Entrepreneurship
Leadership and Management
Business Enterprise Management and Accounting
Global Business Management
Sustainable Business
The most appealing specializations among both Current Students and Prospective Students were
Business and Entrepreneurship and Leadership and Management. Approximately two‐thirds were
interested in Global Business Management, Sustainable Business and Business Enterprise Management
and Accounting.
Chart 24. Current Students and Prospective Students – Appeal of Business Management Specializations
Of the five Business Management specializations presented to employers, Leadership & Management
was rated the highest. The majority of employers considered this specialization to be important,
LKSB Degree Program Feasibility Study • 2011
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