Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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Chart 21. Employers – Shortage in Human Resources Management Specializations Labour Relations Representative Compensation Analyst Health & Safety Specialist Benefits Administrator HR Training Coordinator Recruiter HR Generalist 0 20 40 60 80 100 No Shortage Small Shortage 2 Moderate Shortage 4 Extreme Shortage In terms of future workforce gaps, about half of Employers believed that the supply of qualified HR candidates would be sufficient to fill expected job openings over the next five to 10 years, while onethird did not feel able to offer an opinion. However, approximately one‐sixth of Employers felt that supply would not keep pace with demand, while 6% believed that a future shortage may be possible. The majority of those predicting future shortages believed that needs would be greatest for Labour Relations Representatives, Health & Safety Specialists, and HR Generalists. Business Management Application Trends General Business/Administration/Management Applications to 3‐year diploma programs in General Business Administration and Management have shown significant declines since 2006, while applications to certificate programs have shown significant an increase. Applications to 2‐year diplomas remain relatively steady, while applications to general Business Administration/Management degree programs peaked in 2009 but levelled back to 2008 levels. Chart 22. Business Management Application Trends by Completion Level LKSB Degree Program Feasibility Study • 2011 42
International Business Management Applications to International Business Management 2‐year and 3‐year diploma programs have shown a significant decline since 2006, while applications to post‐graduate certificate programs have shown significant increases over the same period. Applications to International Business Management degrees increased from 2006 to 2009 but have levelled off since. Chart 23. International Business Management Application Trends by Completion Level Competitive Scan LKSB is considering a number of specializations under this degree program, including Business Entrepreneurship, Sustainable Business, Business Enterprise Management and Accounting, Global Business Management, and Leadership and Management. Of these, Leadership and Management is the one program that appears to be the most unique offering. There are few universities that offer a specialization focusing on entrepreneurship. The University of Waterloo promotes a culture of innovation and entrepreneurship. Specifically, business entrepreneurship is supported through the Conrad Business, Entrepreneurship and Technology (a part of the Faculty of Engineering at Waterloo). Wilfrid Laurier University offers a concentration on entrepreneurship. The Communitech Hub in Kitchener, supported by the Schlegel Centre for Entrepreneurship, provides the opportunity for Laurier students to work with entrepreneurs in the digital media industry. York University offers a specialization in Entrepreneurial and Family Business Studies. The University of Ontario Institute of Technology offers a specialization in Game Development & Entrepreneurship. The only degree program currently offered that focuses on sustainable business in Ontario is the Environment and Business program at the University of Waterloo, which requires five mandatory co‐op terms to graduate. It focuses on sustainability under three theme areas: Environmental Auditing and Reporting, Green Entrepreneurship, and Corporate Responsibility. LKSB Degree Program Feasibility Study • 2011 43
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
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Periodicals Subscription Databases
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Print Monograph Holdings for Select
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6.1.3 Enhancements to Co‐operativ
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6.2.3 Professional Development for
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Kinlin School of Business, and thre
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6.6.1 CVs of Faculty Delivering Cor
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7. Credential Recognition The Bache
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8. Regulation & Accreditation The C
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Bachelor of Commerce (Digital Marke
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9. Nomenclature The Bachelor of Com
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10. Program Evaluation Fanshawe Col
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11. Academic Freedom & Integrity Fa
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12. Student Protection In a recent
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Figure 12.1 (continued) Continued n
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13. Economic Need Fanshawe College
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Figure 13.1 University Application
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Page 153 and 154: Section 15. Optional Materials The
Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
Page 159 and 160: Section 16. Policies Fanshawe Colle
Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
Page 163 and 164: Chapter 4. Prospective Students Sur
Page 165 and 166: Introduction This study was conduct
Page 167 and 168: Executive Summary Report A. Backgro
Page 169 and 170: Today, London is a site of choice f
Page 171 and 172: B. Overall Summary of Research Find
Page 173 and 174: When Prospective Students were aske
Page 175 and 176: program (15.4%) and International B
Page 177 and 178: Chart 2. Attitudes about a College
Page 179 and 180: One concern that several employers
Page 181 and 182: College Applications Trends by Busi
Page 183 and 184: “Regionally, we are the largest c
Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
Page 189 and 190: Chart 11. Marketing Application Tre
Page 191 and 192: Chart 13. Employer ‐ Importance o
Page 193 and 194: Accounting Application Trends The f
Page 195 and 196: The program was less appealing to P
Page 197 and 198: However, an analysis of Statistics
Page 199 and 200: HR Management Specializations with
Page 201: Labour Market Needs Provincial and
Page 205 and 206: Student Interest in LKSB Proposed B
Page 207 and 208: two‐thirds of employers were fami
Page 209 and 210: though. I also hope that courses ta
Page 211 and 212: C. Conclusion and Recommendations T
Page 213 and 214: Emphasizing LKSB’s key strength -
Page 215 and 216: As a core program offered in most u
Page 217 and 218: LKSB is considering a number of spe
Page 219 and 220: B. Detailed Findings Overall Percep
Page 221 and 222: “The bar to get into Ivey is very
Page 223 and 224: optimal if we could provide ongoing
Page 225 and 226: you. A broader look at the world. A
Page 227 and 228: Potential Challenges in Offering th
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Page 231 and 232: pathways within their region. The c
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Page 235 and 236: Chapter 2. Competitive Analysis A.
Page 237 and 238: for career preparation, highlightin
Page 239 and 240: Leadership and Management. Of these
Page 241 and 242: C. Detailed Findings Section 1. Com
Page 243 and 244: Specifics of College Business Degre
Page 245 and 246: University Business Degree Program
Page 247 and 248: iii. Summary of Diploma and Postg
Page 249 and 250: A greater proportion of women than
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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