Bachelor of Commerce (Digital Marketing) - Postsecondary ...

1. Depth and
Breadth of
Knowledge
(cont’d)
1c. A developed
ability to: (cont’d)
ii. compare the
merits of
alternate
hypotheses or
creative options,
relevant to one or
more of the major
fields in a
discipline;
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
3. Enhance business opportunities
by incorporating external
variables into various business
decision models.
6. Research, analyze, and critically
evaluate qualitative and
quantitative data from a variety of
sources to support business
decisions through effective
problem solving, critical thinking,
logic and reasoning.
8. Perform effectively and efficiently
within groups or teams,
demonstrating leadership, teambuilding,
and influencing skills.
10. Assess resource allocation
decisions that influence
sustainability practices and drive
economic, social, cultural, and
environmental stewardship.
11. Analyze domestic and
international business
opportunities within an
international context.
15. Develop a business plan based
on sound research that integrates
business principles and best
practices.
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Computer Applic. for Business
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Management Accounting 1
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Managing Customer Relations.
Entrepreneurship
Co-op integration (non-credit)
Global Strategy & eCommerce
Capstone Client Project
Strategic Policy & Planning
Strategic Website Mgmt
Brand Mgmt & Media Integration
Search Engine Marketing
Consumer Behaviour
Digital Marketing
Product & Channel Mgmt
Marketing Metrics & Analytics
Current Issues in Marketing
16. Based on market analysis, apply
appropriate strategies to increase
sales by enhancing existing
customer relationships and
acquiring new customers.
17. Evaluate and select marketing
8 Bachelor of Commerce (Digital Marketing)