Bachelor of Commerce (Digital Marketing) - Postsecondary ...

HR Management Specializations with the Most Appeal
The following six specializations are considered for the Marketing degree program:
Human Resources and Organizational Behaviour/Psychology
Human Resources Systems
HR – Training specialization
HR – Labour Relations
HR – Recruitment and Selection
HR – Occupational Health and Safety
The specializations with the most appeal among Current Students were Human Resources – Recruitment
and Selection and Human Resources – Training specialization. Among Prospective Students, the
specializations that hold the greatest interest are HR – Recruitment and Selection, with Organizational
Behavioural Psychology and Occupational Health and Safety following closely.
Chart 19. Current Students – Interest in Human Resources Management Specializations
Most Employer respondents offered opinions on human resource specializations, and rated eight out of
nine specializations very high in importance. Recruitment & Retention was rated higher than any other
specialization across the four business areas. Specialized skills in Training & Development and
Occupational Health & Safety were also considered to be very valuable to employers. These top three
specializations were considered more than somewhat important by approximately 60% of employers.
LKSB Degree Program Feasibility Study • 2011
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