Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Laurier University, University of Guelph, University of Waterloo, York University, and University of
Western Ontario. None of these universities require co‐op completion.
Humber College and Seneca College are currently the only two colleges that offer Human Resources
specializations.
Seneca College’s HR Strategy and Technology program focuses on using technology and related
software to conduct business functions. The program requires 157 hours and one co‐op term.
Applications are relatively high for this program ranging from 82 to 119 over the past five years.
Enrollments appear to be capped at 20 to 30 students per class. The program draws 6.4%
applications from eastern catchment areas and 5.4% from western catchment areas
Humber College’s HR Management program was established in 2008. The program requires 120
hours and one co‐op term. The program enrols approximately 30 to 35 students a year and
attracts a greater proportion of western catchment area applications than Seneca College
(9.7%); it also draws 7.5% of applications from eastern catchment areas.
Student Interest in LKSB Human Resources Management Degree
Similar to Current Students in Accounting, Current Students enrolled in Human Resources (n=47) at the
time of the survey, were more likely to consider university only (42%) as an option for pursuing a degree
program than those who are enrolled in Marketing or Business. While 26% of Current Students enrolled
in HR are considering both college and university as an option for pursuing a degree program, only 18%
are considering college only.
Overall 64% of Human Resources students expressed interest (34% say they are “very interested”) in
applying to the proposed Human Resources Management degree. Unlike those interested in the
proposed Accounting and Marketing degree programs, Current Students with higher GPAs are less likely
to be interested in the proposed HR Management degree. This may be due in part to the fact that HR
Students expressed greater interest in a university degree earlier in the survey.
The top features were the ability to apply with advanced standing with transfer credits, the ability to
satisfy CHRP course credit requirements and the degree requirement for the CHRP designation. The
possible career paths listed as an HR training co‐ordinator, recruiter, compensation analyst, health and
safety specialist, labour relations representative, benefits administrator, or HR generalist also had high
appeal among Human Resources students. Additionally, HR Students rank the ability to satisfy
professional course and degree requirements as the factor with greatest appeal at 68%.
The program was slightly less appealing to Prospective Students, having 54% among those interested in
learning more about the HR program showing interest in applying over the next three years.
LKSB Degree Program Feasibility Study • 2011
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