Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
past five years, with enrollments ranging from 67 to 117. Enrollment generally ranges from 30% to 45% of first choice applicants. 15 Each of the accounting programs attracts approximately 15% to 20% of students (applications averaged) from outside the colleges’ catchment areas: Conestoga College’s Accounting, Auditing and Information Technology program attracts 15.4% from the central/GTA catchment areas, 3.6% from eastern areas and 2.4% from outside of Ontario. Seneca College’s program attracts 4.4% of applications from the western catchment areas, 6.2% from Eastern areas, and 2.3% from outside of Ontario. The Financial Services program (including an Accounting major) at George Brown College attracts 6.2% of students from the western areas, 5.7% from the eastern areas, 2.4% from the north, and 1.8% from outside of Ontario. Accounting programs from George Brown College, Humber College, and Seneca College require one coop term, while Conestoga College requires three co‐op terms and 173 hours to graduate. The University of Waterloo requires four co‐op work terms. Co‐op opportunities are offered as optional at a number of other universities. Student Interest in LKSB Proposed Accounting Degree Current Students enrolled in Accounting (n=89) at the time of the survey, were more likely to consider university as an option for pursuing a degree program (although a significant proportion were also considering a college) than those who are enrolled in Marketing or Business. A majority (84%) were considering the options of applying to university or both college and university (university only – 40%, and both college and university – 44%). Only 14% were considering college only as an option. However, the proposed Accounting degree program (once they read the description) held great level of appeal to Accounting Students as 72% (44% of whom were very interested) said they were interested in applying to the program in the next three years. A greater proportion of those enrolled in Level 6 are interested than those in Level 4, 85% vs. 66% respectively. The top two features were the ability to apply with advanced standing to transfer credits (92% found it appealing among those interested in the Accounting degree) and that the program satisfies the degree requirement for all Canadian accounting professional bodies (93% found it appealing). Accounting students generally found all the features describing the Accounting degree appealing including the possible career paths, location of the school, flexibility to ladder, and relevance for working globally and for current international financial reporting. 15 Note that these percentages are not absolute conversion rates since we are unable to determine how many students met qualifications, how many enrollments were first choice, second choice applicants etc., and/or if classes were capped at quotas. Nevertheless, these percentages do suggest that there is a steady demand for these college programs. LKSB Degree Program Feasibility Study • 2011 34
The program was less appealing to Prospective Students. Only 30% were interested in applying to the Accounting program among those who said they were interested in learning more about the proposed Accounting program (n=50). Accounting Specializations with Most Appeal The following five specializations are considered for the Accounting degree program: Accounting and Entrepreneurship International Accounting Accounting and Enterprise Management Accounting and International Business Accounting and Information Technology The specializations with the most appeal among Current Students were Accounting and Entrepreneurship and International Accounting. Among Prospective Students the specializations with the most appeal were International Accounting, Accounting and IT, and Accounting and International Business. The specializations valued most by employers was Accounting and IT, followed by Accounting and Entrepreneurship. Chart 16. Current Students – Interest in Accounting Specializations Table 9. Employers – Importance in Accounting Specializations n Mean Don't Importance know Accounting and Information Technology 44 3.5 20.0% Accounting and Entrepreneurship 44 2.8 20.0% Accounting and Enterprise Management 44 2.7 20.0% Accounting and International Business 44 2.6 20.0% International Accounting 44 2.3 20.0% LKSB Degree Program Feasibility Study • 2011 35
- Page 143 and 144: 12. Student Protection In a recent
- Page 145 and 146: Figure 12.1 (continued) Continued n
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- Page 149 and 150: Figure 13.1 University Application
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- Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
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- Page 165 and 166: Introduction This study was conduct
- Page 167 and 168: Executive Summary Report A. Backgro
- Page 169 and 170: Today, London is a site of choice f
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- Page 177 and 178: Chart 2. Attitudes about a College
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- Page 193: Accounting Application Trends The f
- Page 197 and 198: However, an analysis of Statistics
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- Page 207 and 208: two‐thirds of employers were fami
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The program was less appealing to Prospective Students. Only 30% were interested in applying to the<br />
Accounting program among those who said they were interested in learning more about the proposed<br />
Accounting program (n=50).<br />
Accounting Specializations with Most Appeal<br />
The following five specializations are considered for the Accounting degree program:<br />
<br />
<br />
<br />
<br />
<br />
Accounting and Entrepreneurship<br />
International Accounting<br />
Accounting and Enterprise Management<br />
Accounting and International Business<br />
Accounting and Information Technology<br />
The specializations with the most appeal among Current Students were Accounting and<br />
Entrepreneurship and International Accounting. Among Prospective Students the specializations with<br />
the most appeal were International Accounting, Accounting and IT, and Accounting and International<br />
Business. The specializations valued most by employers was Accounting and IT, followed by Accounting<br />
and Entrepreneurship.<br />
Chart 16. Current Students – Interest in Accounting Specializations<br />
Table 9. Employers – Importance in Accounting Specializations<br />
n<br />
Mean Don't<br />
Importance know<br />
Accounting and Information Technology 44 3.5 20.0%<br />
Accounting and Entrepreneurship 44 2.8 20.0%<br />
Accounting and Enterprise Management 44 2.7 20.0%<br />
Accounting and International Business 44 2.6 20.0%<br />
International Accounting 44 2.3 20.0%<br />
LKSB Degree Program Feasibility Study • 2011<br />
35
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