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past five years, with enrollments ranging from 67 to 117. Enrollment generally ranges from 30% to 45%
of first choice applicants. 15
Each of the accounting programs attracts approximately 15% to 20% of students (applications averaged)
from outside the colleges’ catchment areas:
Conestoga College’s Accounting, Auditing and Information Technology program attracts 15.4%
from the central/GTA catchment areas, 3.6% from eastern areas and 2.4% from outside of
Ontario.
Seneca College’s program attracts 4.4% of applications from the western catchment areas, 6.2%
from Eastern areas, and 2.3% from outside of Ontario.
The Financial Services program (including an Accounting major) at George Brown College
attracts 6.2% of students from the western areas, 5.7% from the eastern areas, 2.4% from the
north, and 1.8% from outside of Ontario.
Accounting programs from George Brown College, Humber College, and Seneca College require one coop
term, while Conestoga College requires three co‐op terms and 173 hours to graduate. The University
of Waterloo requires four co‐op work terms. Co‐op opportunities are offered as optional at a number of
other universities.
Student Interest in LKSB Proposed Accounting Degree
Current Students enrolled in Accounting (n=89) at the time of the survey, were more likely to consider
university as an option for pursuing a degree program (although a significant proportion were also
considering a college) than those who are enrolled in Marketing or Business. A majority (84%) were
considering the options of applying to university or both college and university (university only – 40%,
and both college and university – 44%). Only 14% were considering college only as an option.
However, the proposed Accounting degree program (once they read the description) held great level of
appeal to Accounting Students as 72% (44% of whom were very interested) said they were interested in
applying to the program in the next three years. A greater proportion of those enrolled in Level 6 are
interested than those in Level 4, 85% vs. 66% respectively.
The top two features were the ability to apply with advanced standing to transfer credits (92% found it
appealing among those interested in the Accounting degree) and that the program satisfies the degree
requirement for all Canadian accounting professional bodies (93% found it appealing). Accounting
students generally found all the features describing the Accounting degree appealing including the
possible career paths, location of the school, flexibility to ladder, and relevance for working globally and
for current international financial reporting.
15 Note that these percentages are not absolute conversion rates since we are unable to determine how many
students met qualifications, how many enrollments were first choice, second choice applicants etc., and/or if
classes were capped at quotas. Nevertheless, these percentages do suggest that there is a steady demand for
these college programs.
LKSB Degree Program Feasibility Study • 2011
34