Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Table 8. Employers – Shortage in Marketing Specializations n Mean Don't Shortage know Digital marketing analyst 25 3.2 54.5% Search engine marketing specialist 27 2.9 50.9% Digital marketing specialist 32 2.9 41.8% Search engine optimization specialist 25 2.9 54.5% Brand communications manager 29 2.3 47.3% Sales professional 33 2.1 40.0% Product manager 30 2.0 45.5% General Marketing Manager 33 1.8 40.0% Chart 14. Employers – Shortage in Marketing Specializations Digital Marketing Analyst Search Engine Marketing Specialist Digital Marketing Specialist Search Engine Optimization Specialist Brand Communications Manager Sales Professional Product Manager General Marketing Manager No Shortage Small Shortage 2 Moderate Shortage 4 Extreme Shortage 0 20 40 60 80 100 Looking ahead to potential labour market shortages for employees in marketing occupations, 40% of employers believed that the supply of qualified candidates would be sufficient to fill expected job openings over the next five to 10 years, and one‐third of Employers were not able to offer an opinion. About 20% of Employers believed that supply would not be able to meet demand, and another 7% believed that shortages were possible. The majority of these Employers predicted that little progress would be made to address the labour market gaps, and felt that the most significant needs would be in web‐related specializations such as Digital Marketing, Web Marketing, SE Marketing Specialist, Digital Technology Optimization, and Social Media. LKSB Degree Program Feasibility Study • 2011 32
Accounting Application Trends The following chart highlights the college application trends to Accounting programs by completion level. Overall, applications in all levels of completion either show a steady or upward trend. The application trend for 2‐year Accounting diploma programs has shown an increase over the past five years. It remains relatively steady for 3‐year diploma programs. And the application trends for degree programs in Accounting have shown a slight increase since 2008. Chart 15. Accounting Applications by Completion Level Competitive Scan There are currently over nineteen accounting degree programs being offered in Ontario, four of which are offered by the following colleges: Conestoga College – Accounting, Auditing and Information Technology George Brown College – Financial Services, Accounting major Seneca College – International Accounting and Finance Humber College – Accounting (New 2011) Of the degree program specializations which LKSB are considering, International Accounting, and Accounting and Information Technology appear to be similar to Seneca’s and Conestoga’s accounting programs, respectively. The International Commerce and Global Development program offered by Niagara College also has a focus on accounting. Accounting and Enterprise Management and Accounting and Entrepreneurship appear to be relatively unique offerings. Applications and enrollment numbers in all three existing accounting degree programs at Conestoga, George Brown and Seneca Colleges are among the highest of all college business degree programs. The offering at Conestoga College is relatively new (2010) with 90 first‐choice applicants and 44 enrolled in the first year. First choice applicants to the two GTA programs range from 150 to over 230 in each of the LKSB Degree Program Feasibility Study • 2011 33
- Page 141 and 142: 11. Academic Freedom & Integrity Fa
- Page 143 and 144: 12. Student Protection In a recent
- Page 145 and 146: Figure 12.1 (continued) Continued n
- Page 147 and 148: 13. Economic Need Fanshawe College
- Page 149 and 150: Figure 13.1 University Application
- Page 151 and 152: 14. Duplication Humber is currently
- Page 153 and 154: Section 15. Optional Materials The
- Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
- Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
- Page 159 and 160: Section 16. Policies Fanshawe Colle
- Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
- Page 163 and 164: Chapter 4. Prospective Students Sur
- Page 165 and 166: Introduction This study was conduct
- Page 167 and 168: Executive Summary Report A. Backgro
- Page 169 and 170: Today, London is a site of choice f
- Page 171 and 172: B. Overall Summary of Research Find
- Page 173 and 174: When Prospective Students were aske
- Page 175 and 176: program (15.4%) and International B
- Page 177 and 178: Chart 2. Attitudes about a College
- Page 179 and 180: One concern that several employers
- Page 181 and 182: College Applications Trends by Busi
- Page 183 and 184: “Regionally, we are the largest c
- Page 185 and 186: Student Interest in LKSB Proposed B
- Page 187 and 188: Chart 10. Alumni ‐ Interest in De
- Page 189 and 190: Chart 11. Marketing Application Tre
- Page 191: Chart 13. Employer ‐ Importance o
- Page 195 and 196: The program was less appealing to P
- Page 197 and 198: However, an analysis of Statistics
- Page 199 and 200: HR Management Specializations with
- Page 201 and 202: Labour Market Needs Provincial and
- Page 203 and 204: International Business Management A
- Page 205 and 206: Student Interest in LKSB Proposed B
- Page 207 and 208: two‐thirds of employers were fami
- Page 209 and 210: though. I also hope that courses ta
- Page 211 and 212: C. Conclusion and Recommendations T
- Page 213 and 214: Emphasizing LKSB’s key strength -
- Page 215 and 216: As a core program offered in most u
- Page 217 and 218: LKSB is considering a number of spe
- Page 219 and 220: B. Detailed Findings Overall Percep
- Page 221 and 222: “The bar to get into Ivey is very
- Page 223 and 224: optimal if we could provide ongoing
- Page 225 and 226: you. A broader look at the world. A
- Page 227 and 228: Potential Challenges in Offering th
- Page 229 and 230: their buy in, but it wouldn’t be
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- Page 233 and 234: yet whether it is practical to deli
- Page 235 and 236: Chapter 2. Competitive Analysis A.
- Page 237 and 238: for career preparation, highlightin
- Page 239 and 240: Leadership and Management. Of these
- Page 241 and 242: C. Detailed Findings Section 1. Com
Accounting<br />
Application Trends<br />
The following chart highlights the college application trends to Accounting programs by completion<br />
level. Overall, applications in all levels <strong>of</strong> completion either show a steady or upward trend. The<br />
application trend for 2‐year Accounting diploma programs has shown an increase over the past five<br />
years. It remains relatively steady for 3‐year diploma programs. And the application trends for degree<br />
programs in Accounting have shown a slight increase since 2008.<br />
Chart 15. Accounting Applications by Completion Level<br />
Competitive Scan<br />
There are currently over nineteen accounting degree programs being <strong>of</strong>fered in Ontario, four <strong>of</strong> which<br />
are <strong>of</strong>fered by the following colleges:<br />
Conestoga College – Accounting, Auditing and Information Technology<br />
George Brown College – Financial Services, Accounting major<br />
Seneca College – International Accounting and Finance<br />
Humber College – Accounting (New 2011)<br />
Of the degree program specializations which LKSB are considering, International Accounting, and<br />
Accounting and Information Technology appear to be similar to Seneca’s and Conestoga’s accounting<br />
programs, respectively. The International <strong>Commerce</strong> and Global Development program <strong>of</strong>fered by<br />
Niagara College also has a focus on accounting. Accounting and Enterprise Management and Accounting<br />
and Entrepreneurship appear to be relatively unique <strong>of</strong>ferings.<br />
Applications and enrollment numbers in all three existing accounting degree programs at Conestoga,<br />
George Brown and Seneca Colleges are among the highest <strong>of</strong> all college business degree programs. The<br />
<strong>of</strong>fering at Conestoga College is relatively new (2010) with 90 first‐choice applicants and 44 enrolled in<br />
the first year. First choice applicants to the two GTA programs range from 150 to over 230 in each <strong>of</strong> the<br />
LKSB Degree Program Feasibility Study • 2011<br />
33
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