Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Table 8. Employers – Shortage in Marketing Specializations
n
Mean Don't
Shortage know
Digital marketing analyst 25 3.2 54.5%
Search engine marketing specialist 27 2.9 50.9%
Digital marketing specialist 32 2.9 41.8%
Search engine optimization specialist 25 2.9 54.5%
Brand communications manager 29 2.3 47.3%
Sales professional 33 2.1 40.0%
Product manager 30 2.0 45.5%
General Marketing Manager 33 1.8 40.0%
Chart 14. Employers – Shortage in Marketing Specializations
Digital Marketing Analyst
Search Engine Marketing Specialist
Digital Marketing Specialist
Search Engine Optimization Specialist
Brand Communications Manager
Sales Professional
Product Manager
General Marketing Manager
No Shortage
Small Shortage
2
Moderate Shortage
4
Extreme Shortage
0 20 40 60 80 100
Looking ahead to potential labour market shortages for employees in marketing occupations, 40% of
employers believed that the supply of qualified candidates would be sufficient to fill expected job
openings over the next five to 10 years, and one‐third of Employers were not able to offer an opinion.
About 20% of Employers believed that supply would not be able to meet demand, and another 7%
believed that shortages were possible. The majority of these Employers predicted that little progress
would be made to address the labour market gaps, and felt that the most significant needs would be in
web‐related specializations such as Digital Marketing, Web Marketing, SE Marketing Specialist, Digital
Technology Optimization, and Social Media.
LKSB Degree Program Feasibility Study • 2011
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