Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Chart 13. Employer ‐ Importance of Marketing Specializations
Digital Marketing
Marketing Analysis and Research
Marketing and InfoTech
Marketing and Entrepreneurship
Not at all important
2
Somewhat important
4
Very important
.0 20.0 40.0 60.0 80.0 100.0
Labour Market Needs
Provincial and Regional Occupational Projections
Of the total Sales, Marketing and Advertising Managers employed in Ontario, 16% are employed in the
Western region: Kitchener‐Waterloo‐Barrie (9%), London (4%), Windsor‐Sarnia (2%) and Stratford‐Bruce
Peninsula (1%).
Regional information about employment prospects for Sales, Marketing and Advertising Managers in
Kitchener‐Waterloo‐Barrie‐Guelph Area and London‐Woodstock indicates that employment potential is
expected to be average for the next five years, although retirements are expected to produce many
employment opportunities.
Employer interviews provided further insights into current needs for marketing professionals within the
local labour market. Employers were presented with eight specific marketing occupations and asked to
indicate whether shortages currently existed. While about half of Employers were unable to identify
whether there would be shortages in marketing positions in the near future, among those who did, the
majority indicated the greatest shortages for the positions of Digital Marketing Analyst, and SE
Marketing Specialist, Digital Marketing Specialist, SEO Specialist, and Sales Professional. Undersupply
was least likely to be identified for the position of General Marketing Manager and Brand
Communication Manager.
When respondents were also asked whether current shortages existed in any other marketing
occupations, several mentioned technology‐related marketing occupations (Conversion Optimization,
Web Analytics, Social Media Specialist, and Mobile Specialist).
LKSB Degree Program Feasibility Study • 2011
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