Bachelor of Commerce (Digital Marketing) - Postsecondary ...

A similar proportion also said they would have likely applied to Fanshawe College’s degree programs if it
had been available when they were first applying to post‐secondary institutions.
Chart 9. Prospective Students’ Likelihood to Apply to Fanshawe’s Proposed Degree Programs
Among those who stated that they were interested in a degree and expressed interest in learning about
LKSB’s business programs, half or less than half stated they were interested in applying to each of the
programs. While many did not provide an answer as to why they were not interested in considering the
proposed programs, the most common reason (among those who did answer) was the distance of the
school or that they were planning on attending another college or a university.
Fanshawe College Business Alumni
The base size for Alumni was very small and is used only directionally in this report. Over half of Alumni,
who were interested in learning more about the Marketing degree, said they were interested in applying
if it were made available in the next three years. A similar proportion of those who were interested in
learning more about HR Management, said they were interested in applying to the program.
LKSB Degree Program Feasibility Study • 2011
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