Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Student Interest in LKSB Proposed Business Degrees
Current Students
The survey research indicates that Current Business Students are very interested in continuing on at the
Lawrence Kinlin School of Business for a business degree.
Almost three‐quarters of Marketing Students (both level 4 and 6) are “interested” (rated “4” or “5”
in interest) in the Marketing degree; all (100%) of those with a high GPA of 4.0 to 4.2 in marketing
express a level of interest.
A similar proportion (72%) of Accounting Students is also interested in the Accounting degree (those
in Level 6 are more interested than those in Level 4).
Approximately two‐thirds of Human Resources and Business Students are interested in the Human
Resources and Enterprise Management proposed degrees.
Chart 8. Current Students ‐ Interest in Degree Programs
Those, particularly HR and Accounting Students, who stated an interest in applying to university or both
college and university are less likely than those interested in applying to college only to be interested in
the degree programs overall. In fact, HR students who have a higher GPA and who are more likely to be
interested in university are less interested in the LKSB degree offering. That being said, there is strong
interest among Accounting Students who are considering college only as an option.
Prospective Students
Overall, approximately ten percent of ALL Prospective Students surveyed expressed an interest in
applying to each of the degree programs in Accounting, Marketing, Human Resources Management and
Enterprise Management at LKSB in the next three years if it were made available. These proportions
likely reflect levels of interest among the student population which our sample reflects (those who had
at one time applied to a business program at a college or both at a college or university in SW Ontario
and GTA).
LKSB Degree Program Feasibility Study • 2011
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