Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Chart 7. Percentage of Employers who Indicated Need for Fanshawe Business Degree Programs (n=55)
Not
sure
20%
No
13%
Yes
67%
As mentioned, for some Employers the appeal of the Fanshawe degree was the increased likelihood of
graduates staying in the London labour market after completing their program. Some Employers noted
that these degrees are important because of their mandatory co‐op component which provides local
industry experience. Many Internal Stakeholders from Fanshawe College stated that Lawrence Kinlin
School of Business has an already established reputation and strong relationship with the London
business community which could be leveraged by the new degree program offerings. Indeed, the
opportunity to strengthen local relationships is further shown by the number of Employers who have
expressed considerable interest in participating in the development and implementation of the new
business degree programs, in such capacities as business mentors, co‐op placement hosts, and Program
Advisory Committee members.
Almost two‐thirds of Employers stated a definite or possible interest in providing paid co‐op placements
in support of all four degree programs (particularly in Marketing). With regard to HR mentors, the
opportunity to participate in co‐op does not appear to affect employer willingness to serve as mentors:
of the eleven Employers who are current HR mentors, only one said he/she would no longer be
interested in the mentorship program.
Table 5. Willingness to Provide Co‐op Placements (n=26)
Yes (n) Maybe (n)
Accounting 15 7
Marketing 20 2
Human Resources 14 3
Business Management 10 5
LKSB Degree Program Feasibility Study • 2011
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