Bachelor of Commerce (Digital Marketing) - Postsecondary ...

The profile of business applicants, however, is changing. The chart below suggests that growth is due in
part to the greater proportion of mature or Indirect Students applying to business programs, while
applications from Direct Students are trending down.
Chart 4. Business Application Trends: Non‐direct Entry vs. Direct Entry Applications vs. All Business Applications
College Applications Trends by Completion Level
OCAS data indicate that, since 2006, interest in pursuing a business degree at a college is on an upward
trend. The chart below reveals a two point increase in the proportion of applications to degree
programs (as well as post‐graduate certificates and two‐year diplomas) across Ontario over a five year
period. Note, however, that there has been a corresponding decrease of nine points in the proportion of
applications to 3‐year advanced diploma business programs. This is likely due to the increase in the
proportion of mature students going to college (Non‐direct Entry Students) versus Direct Entry Students
in more recent years. Given the increasing need for degree requirements for professional
designations/certifications, applications to a business degree programs are likely to take a greater
proportion of overall applications to business programs.
Chart 5. Application Trends to All College Business Programs by Completion Level. Source: OCAS Data
LKSB Degree Program Feasibility Study • 2011
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