Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Chart 2. Attitudes about a College Degree versus a University Degree among Prospective Students
The perceptions and attitudes of Alumni about colleges and college‐granted degrees are relatively
similar to those of Prospective Student in many respects. Approximately half of Alumni are positive
about a college education and prefer the practical teaching approaches, the flexible completion
pathways, and career preparation provided by colleges. While this group is less likely to agree that a
university provides a better education than a college, they are, however, more sceptical that employers
would value a college degree as highly as university degree.
Employers’ Attitudes
While a small proportion of Employers (approximately one‐in‐five) stated that they would favour
university graduates over college graduates holding degrees – viewing university graduates as of a
higher calibre and better critical thinkers and independent workers – the majority believed that there
were benefits that a degree from a college could offer. Approximately two‐thirds said that they would
not give preference to a university candidate over a college candidate when making hiring decisions. A
common theme expressed by employers – and by far the most important strength mentioned – was the
focus on hands‐on experience obtained during a college education. The majority of employers believed
that college business degree graduates would bring a different set of skills, training and knowledge to
LKSB Degree Program Feasibility Study • 2011
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