Bachelor of Commerce (Digital Marketing) - Postsecondary ...
Bachelor of Commerce (Digital Marketing) - Postsecondary ... Bachelor of Commerce (Digital Marketing) - Postsecondary ...
(13.7%) 13 . They are also the only two institutions currently offering part‐time enrollment (part‐time enrollment of college graduates is highest at Ryerson (33.5%) and York (11.4%) 14 ). Given the numerous offerings, would there not be an over‐saturation of degree offerings in the marketplace The research findings in this report do not indicate this would necessarily be the case, as the needs and demands of today’s students relate more to accessibility, the offering of different pathways and the educational outcomes of a program, all of which a college education is able to provide. Students cite the ability to transfer credits easily into a degree program, the possible career paths upon graduation, along with the reputation of the program and the school, and the types of courses offered as the most important factors in choosing a degree program. “It's a great idea. I only planned on doing a 2 year program and then I decided to do the extra third year. If there was a fourth year offered to receive a degree I would have done it for sure.” (Alumnus) “I think this is a great idea. I am thinking of this from the perspective of my own kids. My son got a BMOS degree at Western and applied but didn't get into Ivey. My daughter got a double diploma from Fanshawe in HR. Now she is getting a business degree online from Athabasca. She would definitely have stayed for a degree at Fanshawe if it was available.” (Employer) Included in these top factors is also the location of the school. And among Alumni, the availability of part‐time options and online delivery also rank highly in importance. In addition, the abundance of business degree options available does not necessarily preclude that new degree program offerings would be over‐saturating the market. The relative success of new business degree offerings at colleges over the past few years suggests that they are meeting the changing needs and demands in the student marketplace for different pathway options to achieving a business or business‐related degree, as well as offering more accessible options. Success is here determined by the number of applications relative to enrollments to programs (OCAS data analysis). For most college business degree programs currently offered, the total number of first choice applicants far exceeds the number of students who enroll in the programs themselves, in some cases by three or four to one. Some college degree programs have had appeal beyond their own catchment areas, typically drawing between ten percent and twenty percent of students from outside their own areas. There is the opportunity to cater to students locally as a small percentage of students are attending colleges in the GTA to obtain a business degree. Conversely, Fanshawe College could potentially offer specialized programs that would draw students from the GTA. Conestoga College, the geographically closest college competitor has shown promising numbers with the launch of its business degrees. The college has drawn a good proportion of applications (averaged over the years the programs have been in existence) from the GTA/Central catchment areas through its Accounting, Audit and Information Technology 13 Ibid., p.8 14 Ibid., p.8. LKSB Degree Program Feasibility Study • 2011 14
program (15.4%) and International Business Management program (17.7%). Similarly Niagara College’s International Commerce and Business Development program has drawn 24% of its applications from the GTA/Central catchment areas. Neither of these colleges currently offers part‐time or online degree options. An Alternative Path to Obtaining a Degree: Changing Attitudes about Postsecondary Options One of the concerns brought forth in the Executive Interviews among Fanshawe Stakeholders was the challenge of dispelling public perceptions of the college‐granted degree as being marginal to a university‐granted degree among the public. The findings of this research study reveals a promising trend regarding perceptions and attitudes about college‐granted degrees both among students and employers in the marketplace. A substantial proportion of students is considering the option of applying to colleges for a degree for reasons such as flexibility, accessibility, location and cost. They also tend to prefer the pedagogical approach of a college education in preparation for a career. And while college degrees are still a relatively new offering and many employers have yet to hire college degree graduates, a significant proportion are at least receptive to the idea. That said, it may still take some time for public attitudes and perceptions to shift, as many of those we surveyed and interviewed were still undecided in their opinions. This is due in part to a lack of awareness about the quality of education that a degree granted from a college can provide compared to a university, as well as a lack of exposure to college degree graduates. Students’ Attitudes For students, college is clearly becoming a competitive option for obtaining a business degree. When asked about the institution of preference when considering a business degree: Fifty‐nine percent of Current Students said they are considering applying to a college as an option: 39% are considering applying to both college and university, 20% are considering college only, and 34% are considering university only. Eighty percent of Prospective Students are considering college: 43% are considering both at college and university, 37% are considering college only, and 16% are considering a university only. Forty‐three percent of Business Alumni are considering a college‐granted degree (*small base size): 34% are considering both college and university, and only 9% are considering college only, while 34% are considering university only. LKSB Degree Program Feasibility Study • 2011 15
- Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
- Page 125 and 126: 6.2.3 Professional Development for
- Page 127 and 128: Kinlin School of Business, and thre
- Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
- Page 131 and 132: 7. Credential Recognition The Bache
- Page 133 and 134: 8. Regulation & Accreditation The C
- Page 135 and 136: Bachelor of Commerce (Digital Marke
- Page 137 and 138: 9. Nomenclature The Bachelor of Com
- Page 139 and 140: 10. Program Evaluation Fanshawe Col
- Page 141 and 142: 11. Academic Freedom & Integrity Fa
- Page 143 and 144: 12. Student Protection In a recent
- Page 145 and 146: Figure 12.1 (continued) Continued n
- Page 147 and 148: 13. Economic Need Fanshawe College
- Page 149 and 150: Figure 13.1 University Application
- Page 151 and 152: 14. Duplication Humber is currently
- Page 153 and 154: Section 15. Optional Materials The
- Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
- Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
- Page 159 and 160: Section 16. Policies Fanshawe Colle
- Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
- Page 163 and 164: Chapter 4. Prospective Students Sur
- Page 165 and 166: Introduction This study was conduct
- Page 167 and 168: Executive Summary Report A. Backgro
- Page 169 and 170: Today, London is a site of choice f
- Page 171 and 172: B. Overall Summary of Research Find
- Page 173: When Prospective Students were aske
- Page 177 and 178: Chart 2. Attitudes about a College
- Page 179 and 180: One concern that several employers
- Page 181 and 182: College Applications Trends by Busi
- Page 183 and 184: “Regionally, we are the largest c
- Page 185 and 186: Student Interest in LKSB Proposed B
- Page 187 and 188: Chart 10. Alumni ‐ Interest in De
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- Page 191 and 192: Chart 13. Employer ‐ Importance o
- Page 193 and 194: Accounting Application Trends The f
- Page 195 and 196: The program was less appealing to P
- Page 197 and 198: However, an analysis of Statistics
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- Page 201 and 202: Labour Market Needs Provincial and
- Page 203 and 204: International Business Management A
- Page 205 and 206: Student Interest in LKSB Proposed B
- Page 207 and 208: two‐thirds of employers were fami
- Page 209 and 210: though. I also hope that courses ta
- Page 211 and 212: C. Conclusion and Recommendations T
- Page 213 and 214: Emphasizing LKSB’s key strength -
- Page 215 and 216: As a core program offered in most u
- Page 217 and 218: LKSB is considering a number of spe
- Page 219 and 220: B. Detailed Findings Overall Percep
- Page 221 and 222: “The bar to get into Ivey is very
- Page 223 and 224: optimal if we could provide ongoing
program (15.4%) and International Business Management program (17.7%). Similarly Niagara College’s<br />
International <strong>Commerce</strong> and Business Development program has drawn 24% <strong>of</strong> its applications from<br />
the GTA/Central catchment areas. Neither <strong>of</strong> these colleges currently <strong>of</strong>fers part‐time or online degree<br />
options.<br />
An Alternative Path to Obtaining a Degree: Changing Attitudes about Postsecondary Options<br />
One <strong>of</strong> the concerns brought forth in the Executive Interviews among Fanshawe Stakeholders was the<br />
challenge <strong>of</strong> dispelling public perceptions <strong>of</strong> the college‐granted degree as being marginal to a<br />
university‐granted degree among the public. The findings <strong>of</strong> this research study reveals a promising<br />
trend regarding perceptions and attitudes about college‐granted degrees both among students and<br />
employers in the marketplace. A substantial proportion <strong>of</strong> students is considering the option <strong>of</strong> applying<br />
to colleges for a degree for reasons such as flexibility, accessibility, location and cost. They also tend to<br />
prefer the pedagogical approach <strong>of</strong> a college education in preparation for a career. And while college<br />
degrees are still a relatively new <strong>of</strong>fering and many employers have yet to hire college degree graduates,<br />
a significant proportion are at least receptive to the idea. That said, it may still take some time for public<br />
attitudes and perceptions to shift, as many <strong>of</strong> those we surveyed and interviewed were still undecided in<br />
their opinions. This is due in part to a lack <strong>of</strong> awareness about the quality <strong>of</strong> education that a degree<br />
granted from a college can provide compared to a university, as well as a lack <strong>of</strong> exposure to college<br />
degree graduates.<br />
Students’ Attitudes<br />
For students, college is clearly becoming a competitive option for obtaining a business degree. When<br />
asked about the institution <strong>of</strong> preference when considering a business degree:<br />
<br />
<br />
<br />
Fifty‐nine percent <strong>of</strong> Current Students said they are considering applying to a college as an<br />
option: 39% are considering applying to both college and university, 20% are considering college<br />
only, and 34% are considering university only.<br />
Eighty percent <strong>of</strong> Prospective Students are considering college: 43% are considering both at<br />
college and university, 37% are considering college only, and 16% are considering a university<br />
only.<br />
Forty‐three percent <strong>of</strong> Business Alumni are considering a college‐granted degree (*small base<br />
size): 34% are considering both college and university, and only 9% are considering college only,<br />
while 34% are considering university only.<br />
LKSB Degree Program Feasibility Study • 2011<br />
15
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