Bachelor of Commerce (Digital Marketing) - Postsecondary ...

When Prospective Students were asked about which schools they considered applying to for a degree
program, forty‐eight different institutions were mentioned (mostly in Ontario), highlighting the
multitude of choices available (Chart 2 below). Of interest is that four of the top seven post‐secondary
institutions being considered among our sample of Prospective Students are colleges: Ryerson
University (19%), York University (14%), Humber College (12%), Conestoga College (9%), Seneca College
(8%), Sheridan College (8%), and University of Toronto (8%). Please note that, like the prospect
population, our sample is skewed to the GTA; nonetheless, Conestoga appears in this list among the top
colleges considered for a business degree.
Chart 1. PSE Institutions Considered for a Degree Program among Prospective Students
Among Fanshawe Business Alumni (n=32 – those interested in a degree), Athabasca University (16%) is
listed as the top school of interest, as might be expected due to high interest in online delivery among
this group. The majority of other schools considered are local or are located in the surrounding region
including the University of Western Ontario (16%) (plus Ivey, King’s and Brescia) as well as Fanshawe
College (13%).
While mention was made in the Executive Interviews that the University of Western Ontario and the
colleges in the surrounding region of London and in the GTA (that offer degrees) are seen as Fanshawe
College’s main competitors, the research also suggests that Ryerson University and York University
should be considered among this set. As mentioned above, these two universities are the two largest
receiving universities of college graduate enrollments: York University (23%), Ryerson University
LKSB Degree Program Feasibility Study • 2011
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