Bachelor of Commerce (Digital Marketing) - Postsecondary ...

Table 2. Interest in Applying to a Degree by Subgroups
LKSB should keep in mind that while stated interest is high among those we surveyed, particularly
among Current Students (as above), prior research (2007‐2008) indicates that roughly 15% to 20% of
college graduates from specific business programs such as HR Management, Accounting and Business
Administration actually enroll in university within six months of graduation (see Background and Context
section above). However, if taking into consideration those who return to school after the six month
period and those who attend colleges to complete a business degree, as well as taking into account the
upward trend since the date of this study, enrollment percentages in degree programs overall would
likely be higher today.
The primary reasons students cite for considering a degree is to help increase marketability in the job
market, to increase earning potential, to increase knowledge and training in preparation for a career,
and to complete a professional credential (particularly among those currently in college in an
Accounting or Human Resources Management program).
Business Degree Options in Ontario: A Highly Competitive Environment
The business school landscape is replete with choice offerings in Ontario. There are currently nine
colleges in Ontario offering twenty‐one degree programs that cover the areas of Accounting (4),
International Business (4), Finance/Financial Service (2), Human Resources Management (2), Marketing
(1), Hospitality and Tourism (4), Fashion Management (1), Municipal and Corporate Admin. (1), Golf
Management (1) and e‐Business Supply Chain Management (1). St. Lawrence College offers a general
BBA with no particular specialization.
A total of seventeen universities in Ontario (excluding Eastern Ontario) offer over 30 business degree
programs. Universities offer the traditional degree programs in the areas of Accounting, Marketing,
Human Resources, Economics, Business/General Management, Finance etc., but a few are also offering
specializations that might have traditionally fallen into the college domain, such as Real Estate and
Housing (University of Guelph), Supply Chain Management (Wilfrid Laurier University), Commercial
Aviation and Consumer Behaviour (University of Western Ontario), Game Development and
Entrepreneurship (University of Ontario Institute of Technology), and Entrepreneurial and Family
Business Studies (York University). A number of universities are now marketing their business programs
as practical platforms for career preparation, highlighting both theory and practical training. Specifically,
some universities are placing greater emphasis on this pedagogical approach by offering optional co‐op
programs (mandatory in the case of the University of Waterloo).
LKSB Degree Program Feasibility Study • 2011
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