Bachelor of Commerce (Digital Marketing) - Postsecondary ...

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original intended educational goal. Students today are seeking multiple pathways including laddering to better suit their lifestyles, interests and desired career outcomes. This is the opportunity colleges have tapped into in their degree offerings. The transformation and rebuilding of the economy from its traditional manufacturing and agricultural base in Southwestern Ontario and the plan to position London and the surrounding region as Canada’s gateway to international trade, as well as an ageing workforce, suggest a growing need for graduates of post‐secondary institutions to remain local in London as the city moves away from a manufacturing‐based economy to one that is knowledge‐based. Fanshawe College is positioned to deliver business graduates for positions locally. The Report that follows highlights evidence for the support of the proposed business degrees, as well as any issues or concerns in the development and consideration of the proposed programs. LKSB Degree Program Feasibility Study • 2011 10
B. Overall Summary of Research Findings High Level of Interest in Pursuing a Business Degree Overall, the findings from the three surveys conducted by Academica Group among Current Students, Prospective Students and Fanshawe Business Alumni indicate that there is a very high level of interest among a fairly large proportion of students in obtaining a higher degree credential in business studies. Prior research has shown that college students are most likely to make a decision about continuing on to further education before they are enrolled in their program or while they are enrolled in it (noted above in Background and Context section). This is certainly evidenced by Academica Group’s research findings. Current Students who are either enrolled at Fanshawe College or another college express the greatest interest in further studies among all the considered groups. Of the 322 Current LKSB Students surveyed, 80% say they have considered applying for a degree either at a college or a university in the past year. The percentage is higher among final year advanced diploma students (91%) compared to diploma students (78%). Note that Current Students in this group who are enrolled in the Business diploma program are less likely than students in the Accounting, Human Resources Management and Marketing programs to be interested in pursuing a degree credential. That current students express the highest level of interest in pursuing a degree is corroborated by findings from the Prospect Survey (total interest is 71%), in which 93% of those who are currently enrolled in a competitor college`s business program report interest in applying for a degree. Those who are currently High School Students also express a high level of interest, as do International Students/Immigrants. Of these two Prospective Survey sub‐groups, 79% of High School Students and 81% of International Students say they are considering applying for a business degree in the next three years. As expected, levels of interest among those who are currently employed or not in school are lower. Only 57% of Fanshawe Business Alumni, many of whom are currently employed, and 54% of those Employed from the Prospect Survey indicate a level of interest in continuing their education by applying for a business degree in the next three years. Table 1. Interest in Applying for a Degree by Student Groups LKSB Degree Program Feasibility Study • 2011 11
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Bachelor of Commerce (Digital Marke
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1. Organization and Program Informa
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1.2 Table of Contents Section 1. In
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Section 11. Academic Freedom and In
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Executive Summary This application
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accordingly. The table below applie
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Program Abstract The Bachelor of Co
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2. Degree Level A Bachelor of Comme
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17. Evaluate and select marketing m
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1. Depth and Breadth of Knowledge (
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management and e-commerce strategie
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1. Depth and Breadth of Knowledge (
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2. Conceptual & Methodological Awar
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2. Conceptual & Methodological Awar
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14. Apply management-level decision
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4. Application of Knowledge 4a. The
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4. Application of Knowledge (cont
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practices. 4. Application of Knowle
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4b. The ability to use a basic rang
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logic and reasoning. 4. Application
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decision models. 5. Professional Ca
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5. Professional Capacity/ Autonomy
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3. Admission, Promotion & Graduatio
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3.6 Advanced Standing Policies and
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Figure 3.1 Degree Completion Transf
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Fig. 3.2 Degree Completion Transfer
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4. Program Content The Lawrence Kin
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Four-year degrees with minimum 120
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program for both BMK and BAM gradua
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Marketing. This rearrangement will
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Recommendations Give students hands
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following courses: Global Strategy
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Program Advisory Committee Member P
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11. Analyze domestic and internatio
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Marketing 1 Microeconomics Business
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espect to various legal and ethical
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Digital Marketing This course will
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implementation and evaluation and c
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The following Course Schedules 2 li
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Year 3 Sem. 5 Sem. 6 Principles of
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4.6 Work Experience Co‐operative
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Figure 4.1 Employer’s Evaluation
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4.7 Course Outlines The course outl
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3. 4. Enhance business opportunitie
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18. Create and apply digital market
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2. Develop strategies that will ach
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15. 16. Develop a business plan bas
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GAP ANALYSIS - Degree vs. Advanced
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14. Apply management-level decision
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3. Enhance business opportunities b
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17. 18. 19. 20. 21. Evaluate and se
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5. Program Delivery The Lawrence Ki
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Figure 5.2 - Student Feedback Surve
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group with all of the material give
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6. Capacity to Deliver Fanshawe Col
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Information literacy instruction is
Page 119 and 120: Periodicals Subscription Databases
Page 121 and 122: Print Monograph Holdings for Select
Page 123 and 124: 6.1.3 Enhancements to Co‐operativ
Page 125 and 126: 6.2.3 Professional Development for
Page 127 and 128: Kinlin School of Business, and thre
Page 129 and 130: 6.6.1 CVs of Faculty Delivering Cor
Page 131 and 132: 7. Credential Recognition The Bache
Page 133 and 134: 8. Regulation & Accreditation The C
Page 135 and 136: Bachelor of Commerce (Digital Marke
Page 137 and 138: 9. Nomenclature The Bachelor of Com
Page 139 and 140: 10. Program Evaluation Fanshawe Col
Page 141 and 142: 11. Academic Freedom & Integrity Fa
Page 143 and 144: 12. Student Protection In a recent
Page 145 and 146: Figure 12.1 (continued) Continued n
Page 147 and 148: 13. Economic Need Fanshawe College
Page 149 and 150: Figure 13.1 University Application
Page 151 and 152: 14. Duplication Humber is currently
Page 153 and 154: Section 15. Optional Materials The
Page 155 and 156: Figure 15.1 Year 2 LEVEL THREE LEVE
Page 157 and 158: Figure 15.1 Year 4 LEVEL SEVEN LEVE
Page 159 and 160: Section 16. Policies Fanshawe Colle
Page 161 and 162: Fanshawe College Lawrence Kinlin Sc
Page 163 and 164: Chapter 4. Prospective Students Sur
Page 165 and 166: Introduction This study was conduct
Page 167 and 168: Executive Summary Report A. Backgro
Page 169: Today, London is a site of choice f
Page 173 and 174: When Prospective Students were aske
Page 175 and 176: program (15.4%) and International B
Page 177 and 178: Chart 2. Attitudes about a College
Page 179 and 180: One concern that several employers
Page 181 and 182: College Applications Trends by Busi
Page 183 and 184: “Regionally, we are the largest c
Page 185 and 186: Student Interest in LKSB Proposed B
Page 187 and 188: Chart 10. Alumni ‐ Interest in De
Page 189 and 190: Chart 11. Marketing Application Tre
Page 191 and 192: Chart 13. Employer ‐ Importance o
Page 193 and 194: Accounting Application Trends The f
Page 195 and 196: The program was less appealing to P
Page 197 and 198: However, an analysis of Statistics
Page 199 and 200: HR Management Specializations with
Page 201 and 202: Labour Market Needs Provincial and
Page 203 and 204: International Business Management A
Page 205 and 206: Student Interest in LKSB Proposed B
Page 207 and 208: two‐thirds of employers were fami
Page 209 and 210: though. I also hope that courses ta
Page 211 and 212: C. Conclusion and Recommendations T
Page 213 and 214: Emphasizing LKSB’s key strength -
Page 215 and 216: As a core program offered in most u
Page 217 and 218: LKSB is considering a number of spe
Page 219 and 220: B. Detailed Findings Overall Percep
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“The bar to get into Ivey is very
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optimal if we could provide ongoing
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you. A broader look at the world. A
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Potential Challenges in Offering th
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their buy in, but it wouldn’t be
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pathways within their region. The c
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yet whether it is practical to deli
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Chapter 2. Competitive Analysis A.
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for career preparation, highlightin
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Leadership and Management. Of these
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C. Detailed Findings Section 1. Com
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Specifics of College Business Degre
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University Business Degree Program
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iii. Summary of Diploma and Postg
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A greater proportion of women than
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Chart 6. Proportion of Business Pro
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Accounting The application trend fo
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Finance/Financial Services/Financia
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College is attracting 17% of enroll
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Chapter 3. Current Business Student
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interested in university are less i
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Over half of Current Students (57%)
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Almost one‐third (29%) of Student
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Table 5. Considering a Degree by De
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Factors of Importance in Choosing a
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Section 3. Interest in Lawrence Kin
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Appeal of Marketing Degree Based on
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Appeal of Accounting Degree Based o
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Appeal of Enterprise Management Deg
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Appeal of Human Resources Managemen
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Importance vs. Appeal of Features o
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Overall, over two‐thirds of Curre
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Three‐quarters of Current Student
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Chapter 4. Prospective Students Sur
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B. Executive Summary Strong Interes
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C. Detailed Findings Section 1. Pro
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As expected, each group generally r
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Section 2. Interest in a Business D
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PSE Considerations for a Business D
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Reasons for Interest in a Degree Th
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Not surprisingly, those currently e
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Those who are employed are more lik
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In terms of future interest in appl
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Appeal of Human Resources Managemen
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Appeal of Enterprise Management Deg
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Fifty‐five percent of Prospective
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B. Executive Summary Moderate Level
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C. Detailed Findings Section 1. Pro
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Section 2. Interest in a Business D
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Factors of Importance in Choosing a
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Section 5. Satisfaction with Lawren
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Section 6. Online Delivery Methods
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E. D. Openended Comments from Alu
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school full time. I would be intere
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The Government of Canada, through a
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Figure 1 ‐ Employer Size 30 27.7
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needs, with almost half unable to c
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C. Detailed Findings Section 1. Lab
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The Ontario Public Accounting Act w
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In the Kitchener‐Waterloo‐Barri
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Future Shortages In terms of future
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Section 3. Marketing Outlook This s
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Regional Of the total Sales, Market
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Table 8 - Other Marketing Shortages
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In open‐ended comments, a wide ra
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Factors that are expected to limit
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Employers who responded to this que
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Table 14 - Most Significant Future
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Section 5. Business Management Outl
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above average, primarily because of
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Table 17 - Business Management Shor
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Table 20 - Business Management Spec
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Excel is a huge issue. It is critic
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specialization opportunities, and t
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Figure 20 -Need for Fanshawe Busine
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Section 8. Employer Perceptions of
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Figure 24 - Prefer University Gradu
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Figure 26 - Pay Differential, Unive
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(Table 24). Almost all those who re
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offering at Phoenix University and
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Over one‐third of those who are i
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Those who are interested in part‐
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Table 10. Satisfaction with Online
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Appendix C. Details of University D
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Table 5a. College 2‐year Diploma
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Appendix F. Postgraduate Certific
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APPENDIX B 2012‐2013 Annual Repor
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EXECUTIVE SUMMARY
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Executive Summary 2012/13 Strategic
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Executive Summary 2012/13 Strategic
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SECTION A Government Issues
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A. Government Issues A.1 Government
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SECTION B Board Directions
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B. Board Directions Meeting Labour
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C. Progress Towards Achieving Board
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SECTION D Financial Planning / Fina
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- 35 - D. Financial Planning/Financ
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D. Financial Planning/Financial Con
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D. Financial Planning/Financial Con
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SECTION E Capital Projects
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E. Capital Projects (Policy D-12) E
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E. Capital Projects (Policy D-12) -
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SECTION F Appendices
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F. Appendices F.2 Financial Project
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F. Appendices F.3 Summary of Planni
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F. Appendices F.4 Budget Unit Summa
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APPENDIX C Course Information Sheet
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APPENDIX D Information Technology S
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Activity Statements - Enabling Mult
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APPENDIX E Faculty CVs Bachelor of
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APPENDIX F University Endorsements
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COLLEGE OF MANAGEMENT AND ECONOMICS
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APPENDIX G Request for Exception to
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