Bachelor of Commerce (Digital Marketing) - Postsecondary ...

17. Evaluate and select marketing
management and e-commerce
strategies to maximize success
in domestic and international
markets.
18. Create and apply digital
marketing strategies.
19. Assess the impact of online
marketing tactics using web
analytics.
20. Plan and create a web site
utilizing search engine
optimization and conversion
techniques.
21. Create, optimize and report on a
search engine marketing
campaign.
22. Create a marketing plan
integrating appropriate digital and
non-digital strategies.
1. Depth and
Breadth of
Knowledge
(cont’d)
1b. A developed
understanding of
many of the
major fields in a
discipline,
including, where
appropriate, from
an
interdisciplinary
perspective, and
how the fields
may intersect
with fields in
related
disciplines;
1. Use the interdependence of
various functional areas of
business (i.e. financial, marketing,
operations, human resources) to
achieve organizational success in
domestic and international
environments.
2. Develop strategies that will
achieve organizational goals
through integration of business
methodologies that assess costs,
benefits, risks, and opportunities,
and that utilize current and
emerging technology and trends.
3. Enhance business opportunities
by incorporating external
variables into various business
decision models.
4. Assess the unique business
needs of organizations of various
sizes, public sector, private
Math. for Decision Making
Intro. Accounting 1
Argumentation & Persuasion
Management Fundamentals
Marketing 1
Microeconomics
Business Information Systems
Ethics in a Global Context
Communic. for a Diverse World
Accounting for Managers
Macroeconomics
HR Management
Statistics for Business
Business Law
Operations Management
Principles of Org. Behaviour
Marketing 2
Financial Management
Applied Research Methods
Managing Programs & Projects
Leaders & Leadership
Managing Customer Relations.
Entrepreneurship
Bachelor of Commerce (Digital Marketing) 5